How much does a Marketing Director make in Los Angeles, CA? The average Marketing Director salary in Los Angeles, CA is $209,004 as of February 26, 2024, but the range typically falls between $186,252 and $235,648. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Director Salary $165,538 Los Angeles,CA February 26, 2024
25th Percentile Marketing Director Salary $186,252 Los Angeles,CA February 26, 2024
50th Percentile Marketing Director Salary $209,004 Los Angeles,CA February 26, 2024
75th Percentile Marketing Director Salary $235,648 Los Angeles,CA February 26, 2024
90th Percentile Marketing Director Salary $259,906 Los Angeles,CA February 26, 2024
25% $186,252 10% $165,538 90% $259,906 75% $235,648 $209,004 50%(Median) Didn’t find job title? Click
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Check out Marketing Director jobs in Los Angeles, California

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What skills does a Marketing Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

3.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 27.66%
Business Development 6.37%
Marketing Strategy 4.28%
Others 61.69%

Job Description for Marketing Director

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Marketing Director in Los Angeles, CA

Career Path for Marketing Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Director, the upper level is Marketing Director, Senior and then progresses to VP of Marketing.

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Marketing Director salary varies from city to city. Compared with national average salary of Marketing Director, the highest Marketing Director salary is in San Francisco, CA, where the Marketing Director salary is 25.0% above. The lowest Marketing Director salary is in Miami, FL, where the Marketing Director salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Marketing Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
186252
235648
209004

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
210572
280876
242123
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Director in Los Angeles, CA. The base salary for Marketing Director ranges from $186,252 to $235,648 with the average base salary of $209,004. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $210,572 to $280,876 with the average total cash compensation of $242,123.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

186252
235648

 

Step 3 of 3

How much should you be paid?

About Los Angeles, California    Los Angeles (/lɔːs ˈændʒələs/ (listen);[a] Spanish: Los Ángeles), officially the City of Los Angeles and often known by its initials L.A., is the most....More

Los Angeles, California  area prices were up 3.2% from a year ago    View the Cost of Living in Los Angeles, California

Marketing Director Salary in popular cities: San DiegoSan JoseSan Francisco

Skills associated with Marketing Director: Marketing Research, Tactical Planning, Marketing Operations, Marketing Management ...More

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