How much does a Market Research Manager make in California? The average Market Research Manager salary in California is $138,824 as of February 26, 2024, but the range typically falls between $124,982 and $153,736. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Market Research Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research Manager Salary $112,379 CA February 26, 2024
25th Percentile Market Research Manager Salary $124,982 CA February 26, 2024
50th Percentile Market Research Manager Salary $138,824 CA February 26, 2024
75th Percentile Market Research Manager Salary $153,736 CA February 26, 2024
90th Percentile Market Research Manager Salary $167,312 CA February 26, 2024
25% $124,982 10% $112,379 90% $167,312 75% $153,736 $138,824 50%(Median) Didn’t find job title? Click
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What skills does a Market Research Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.

3.

Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.

Insight 1.91%
Research Design 0.21%
Promotion 0.18%
Others 97.7%

Job Description for Market Research Manager

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Market Research Manager in California

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Location Avg. Salary Date Updated
Location Coachella, CA Avg. Salary $133,610 Date Updated February 26, 2024
Location Acampo, CA Avg. Salary $134,205 Date Updated February 26, 2024
Location Acton, CA Avg. Salary $140,474 Date Updated February 26, 2024
Location Adelanto, CA Avg. Salary $133,459 Date Updated February 26, 2024
Location Adin, CA Avg. Salary $127,700 Date Updated February 26, 2024
Location Agoura Hills, CA Avg. Salary $138,054 Date Updated February 26, 2024
Location Aguanga, CA Avg. Salary $133,891 Date Updated February 26, 2024
Location Ahwahnee, CA Avg. Salary $125,357 Date Updated February 26, 2024
Location Alameda, CA Avg. Salary $153,550 Date Updated February 26, 2024
Location Alamo, CA Avg. Salary $153,198 Date Updated February 26, 2024

Career Path for Market Research Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Manager, the upper level is Market Research Director and then progresses to Top Market Research Executive.

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Jobs with a similar salary range to Market Research Manager : Prospect Research Manager

Market Research Manager Salary in California
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