How much does a Marketing Manager make in Santa Barbara, CA? The average Marketing Manager salary in Santa Barbara, CA is $128,373 as of February 26, 2024, but the range typically falls between $112,442 and $146,905. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Manager Salary $97,938 Santa Barbara,CA February 26, 2024
25th Percentile Marketing Manager Salary $112,442 Santa Barbara,CA February 26, 2024
50th Percentile Marketing Manager Salary $128,373 Santa Barbara,CA February 26, 2024
75th Percentile Marketing Manager Salary $146,905 Santa Barbara,CA February 26, 2024
90th Percentile Marketing Manager Salary $163,778 Santa Barbara,CA February 26, 2024
25% $112,442 10% $97,938 90% $163,778 75% $146,905 $128,373 50%(Median) Didn’t find job title? Click
Change Search Criteria
Check out Marketing Manager jobs in Santa Barbara, California

Marketing Manager

Route 66 Casino Hotel - Albuquerque, NM

Event Marketing Manager

Acumatica - Bellevue, WA

Marketing Manager I

MW Partner - Burbank, CA

What skills does a Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

2.

marketing plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.

3.

salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.

Initiative 21.51%
marketing plans 10.67%
salesforce 7.82%
Others 60%

Job Description for Marketing Manager

Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Marketing Manager.

Salary.com job board provides millions of Marketing Manager information for you to search for. Click on search button below to see Marketing Manager job openings or enter a new job title here.

Job Openings for Marketing Manager in Santa Barbara, CA

Career Path for Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Manager, the upper level is Marketing Senior Manager and then progresses to Marketing Director.

Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for Marketing Manager

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

Marketing Manager salary varies from city to city. Compared with national average salary of Marketing Manager, the highest Marketing Manager salary is in San Francisco, CA, where the Marketing Manager salary is 25.0% above. The lowest Marketing Manager salary is in Miami, FL, where the Marketing Manager salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Marketing Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
112442
146905
128373

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
119485
161559
138635
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Manager in Santa Barbara, CA. The base salary for Marketing Manager ranges from $112,442 to $146,905 with the average base salary of $128,373. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $119,485 to $161,559 with the average total cash compensation of $138,635.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

112442
146905

 

Step 3 of 3

How much should you be paid?

About Santa Barbara, California    Santa Barbara (Spanish: Santa Bárbara) is the county seat of Santa Barbara County in the U.S. state of California. Situated on a south-facing section ....More

Santa Barbara, California  area prices were up 2.5% from a year ago    View the Cost of Living in Santa Barbara, California

Marketing Manager Salary in popular cities: Los AngelesSan DiegoSan Jose

Skills associated with Marketing Manager: Marketing Management, Marketing Operations, Customer Relationship Management (CRM) software, Marketing Strategy ...More

Recently searched related titles: Email Marketing Manager, Marketing Automation Manager, Marketing Operations Manager

Recently searched companies with related titles : Circlek Marketing Manager, Walmart Inc Marketing Manager

Recently searched related titles: Area Marketing Director, Audience Marketing Manager, Marketing Leader

Jobs with a similar salary range to Marketing Manager : Affiliate Marketing Manager, Casino Marketing Manager, Consumer Marketing Manager, Partner Marketing Manager, Product Marketing Manager, Sr, Senior Marketing Manage

Salary estimation for Marketing Manager at companies like : The Realestate Group, Hh Asia Ltd, Clinical Thyroidologists Inc

Jobs with a similar salary range to Marketing Manager : Sports Marketing Manager, Strategic Engagement Manager, Systems Management