Alternate Job Titles: Database Marketing Manager, Manager of Database Marketing
How much does a Database Marketing Manager make? The median annual Database Marketing Manager salary is $100,100, as of January 30, 2017, with a range usually between $84,310-$119,436, however this can vary widely depending on a variety of factors. Our team of Certified Compensation Professionals has analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to present this range of annual salaries for people with the job title Database Marketing Manager in the United States.
This chart describes the expected percentage of people who perform the job of Database Marketing Manager in the United States that make less than that annual salary. For example the median expected annual pay for a typical Database Marketing Manager in the United States is $100,100, so 50% of the people who perform the job of Database Marketing Manager in the United States are expected to make less than $100,100.
This chart describes the expected percentage of people who perform the job of Database Marketing Manager that make less than that salary. For example 50% of the people who perform the job of Database Marketing Manager are expected to make less than the median.
Source: HR Reported data as of February 2017
Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty and at least 7 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department. View full job description