How much does a Public Relations Director make in Covington, KY? The average Public Relations Director salary in Covington, KY is $156,264 as of February 26, 2024, but the range typically falls between $137,337 and $177,884. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Public Relations Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Public Relations Director Salary $120,104 Covington,KY February 26, 2024
25th Percentile Public Relations Director Salary $137,337 Covington,KY February 26, 2024
50th Percentile Public Relations Director Salary $156,264 Covington,KY February 26, 2024
75th Percentile Public Relations Director Salary $177,884 Covington,KY February 26, 2024
90th Percentile Public Relations Director Salary $197,568 Covington,KY February 26, 2024
25% $137,337 10% $120,104 90% $197,568 75% $177,884 $156,264 50%(Median) Didn’t find job title? Click
Change Search Criteria
Check out Public Relations Director jobs in Covington, Kentucky

Public Relations Manager

Visit Corpus Christi - Corpus Christi, TX

Global PR Director

Blizzard Entertainment - Irvine, CA

Public Relations & External Affairs Strategist

Homer Electric Association - Kasilof, AK

What skills does a Public Relations Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Crisis Communications: Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”

3.

Internal Communications: Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.

Leadership 0.41%
Crisis Communications 0.08%
Internal Communications 0.04%
Others 99.47%

Job Description for Public Relations Director

Public Relations Director directs and implements a company's public relations strategies. Manages media relations, announcements, editorial placement, and speaking opportunities. Being a Public Relations Director evaluates and authorizes all forms of communication regarding the organization for release to the public. Develops press releases, white papers and supporting materials. Additionally, Public Relations Director requires a bachelor's degree. Typically reports to top management. The Public Relations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Public Relations Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Public Relations Director.

Salary.com job board provides millions of Public Relations Director information for you to search for. Click on search button below to see Public Relations Director job openings or enter a new job title here.

Job Openings for Public Relations Director in Covington, KY

Career Path for Public Relations Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Public Relations Director, the first career path typically progresses to Top Community Relations Executive.

Additionally, the second career path typically progresses to Top Public Relations Executive.

Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for Public Relations Director

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

Public Relations Director salary varies from city to city. Compared with national average salary of Public Relations Director, the highest Public Relations Director salary is in San Francisco, CA, where the Public Relations Director salary is 25.0% above. The lowest Public Relations Director salary is in Miami, FL, where the Public Relations Director salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Public Relations Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
137337
177884
156264

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
150000
206958
175364
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Public Relations Director in Covington, KY. The base salary for Public Relations Director ranges from $137,337 to $177,884 with the average base salary of $156,264. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $150,000 to $206,958 with the average total cash compensation of $175,364.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

137337
177884

 

Step 3 of 3

How much should you be paid?

About Covington, Kentucky    Covington is a city in Kenton County, Kentucky, United States, located at the confluence of the Ohio and Licking Rivers. Cincinnati, Ohio, lies to its....More

Covington, Kentucky  area prices were up 1.1% from a year ago    View the Cost of Living in Covington, Kentucky

Public Relations Director Salary in popular cities: LouisvilleLexingtonBowling Green

Skills associated with Public Relations Director: Public Relations, Public Relations (PR) Software, Media Relations, Crisis Communications ...More

Recently searched related titles: Assistant Director Of Public Policy, Deputy Director Of Public Works, Director Of Public Services

Jobs with a similar salary range to Public Relations Director : Public Works Director, Public Relations Account Manager, Director of Public Affairs

Salary estimation for Public Relations Director at companies like : South County Service Center, Www Thebargainshop, Mbc Adjusting Inc