What is the average Marketing Communication Director salary for Lansing, MI?
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As of March 26, 2024, the average Marketing Communication Director salary in Lansing, MI is $175,716. The chart below represents localized salaries for some of our most popular Marketing Communication Director job titles in Lansing, MI. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Marketing Communication Director job titles in Lansing, MI. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Marketing Communication Director Salaries in Lansing, MI
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Marketing Communications Director | $186,681 | $89.75 | Lansing, MI | March 26, 2024 |
| Marketing Director | $180,669 | $86.86 | Lansing, MI | March 26, 2024 |
| Product/Brand Marketing Director | $198,228 | $95.30 | Lansing, MI | March 26, 2024 |
| Sales and Marketing Director | $196,814 | $94.62 | Lansing, MI | March 26, 2024 |
| Marketing Director, Senior | $222,466 | $106.95 | Lansing, MI | March 26, 2024 |
| Sales and Marketing Director, Sr. | $248,519 | $119.48 | Lansing, MI | March 26, 2024 |
| Marketing Communications Specialist II | $72,147 | $34.69 | Lansing, MI | March 26, 2024 |
| Marketing Specialist | $76,093 | $36.58 | Lansing, MI | March 26, 2024 |
| Marketing Communications Specialist III | $92,575 | $44.51 | Lansing, MI | March 26, 2024 |
| Marketing Communications Specialist IV | $113,198 | $54.42 | Lansing, MI | March 26, 2024 |
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Directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Marketing Communications Director Salaries in Lansing, MIAlternate Job Titles:Marcom Director, Marketing Communications DirectorCategory : Marketing
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Directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Marketing Director Salaries in Lansing, MIAlternate Job Titles:Marketing Strategy and Operations Director, Marketing Director
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Directs and oversees all aspects of the implementation of marketing activities to maximize sales of a brand. Utilizes marketing reports to evaluate brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Evaluates internal marketing metrics to determine the effectiveness of the campaign or strategy. Directs the development, curation, and deployment of marketing content and identifies effective sales channels. Coordinates with outside departments to develop project schedules and ensure the marketing message is accurately reflected within the campaign. Ensures product and brand practices and initiatives align with greater organizational strategy and direction. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Product/Brand Marketing Director Salaries in Lansing, MICategory : Marketing
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Plans and directs an organization's marketing and sales policies, objectives, and initiatives. Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Sales and Marketing Director Salaries in Lansing, MI
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Develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to senior management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Marketing Director, Senior Salaries in Lansing, MIAlternate Job Titles:Chief Division Marketing Executive, Chief Division Marketing Officer, Divisional Marketing Strategy and Operations Executive, Marketing Director, Senior
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Plans and directs an organization's marketing and sales policies, objectives, and initiatives. Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Sales and Marketing Director, Sr. Salaries in Lansing, MIAlternate Job Titles:Chief Division Sales and Marketing Executive, Chief Division Sales and Marketing Officer, Divisional Vice President of Sales and Marketing, Sales and Marketing Director, Sr.
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Coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2 -4 years of related experience. Marketing Communications Specialist II Salaries in Lansing, MIAlternate Job Titles:Marcom Specialist, Marketing Communications Specialist II
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Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience. Marketing Specialist Salaries in Lansing, MIAlternate Job Titles:Marketing Program Design and Implementation Specialist, Marketing Program Management Specialist, Marketing Specialist
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Coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience. Marketing Communications Specialist III Salaries in Lansing, MI
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Coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Marketing Communications Specialist IV Salaries in Lansing, MI