How much does a Market Research Director make in the United States? The average Market Research Director salary in the United States is $196,168 as of February 26, 2024, but the range typically falls between $176,290 and $216,993. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Market Research Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research Director Salary $158,192 US February 26, 2024
25th Percentile Market Research Director Salary $176,290 US February 26, 2024
50th Percentile Market Research Director Salary $196,168 US February 26, 2024
75th Percentile Market Research Director Salary $216,993 US February 26, 2024
90th Percentile Market Research Director Salary $235,952 US February 26, 2024
25% $176,290 10% $158,192 90% $235,952 75% $216,993 $196,168 50%(Median) Didn’t find job title? Click
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Check out Market Research Director jobs in Ashburn, Virginia

Senior Director, Strategic Partnerships

Meals on Wheels America - Arlington, VA

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National Council on Aging - Arlington, VA

Manager/Director of Policy & Strategy

East Point Energy - Charlottesville, VA

What skills does a Market Research Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Commitment: An agreement or pledge to do something in the future a commitment to improve conditions at the prison especially : an engagement to assume a financial obligation at a future date.

2.

Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.

3.

Programming: Executing logic to facilitate computing operations and functionality in one or more languages.

Commitment 0.01%
Microsoft Office 0.01%
Programming 0.01%
Others 99.97%

Job Description for Market Research Director

Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Market Research Director

Career Path for Market Research Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Director, the first career path typically progresses to Top Market Research Executive.

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Market Research Director salary varies from city to city. Compared with national average salary of Market Research Director, the highest Market Research Director salary is in San Francisco, CA, where the Market Research Director salary is 25.0% above. The lowest Market Research Director salary is in Miami, FL, where the Market Research Director salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

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Understand the total compensation opportunity for a Market Research Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
176290
216993
196168

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
200357
265646
230924
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Director in the United States. The base salary for Market Research Director ranges from $176,290 to $216,993 with the average base salary of $196,168. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $200,357 to $265,646 with the average total cash compensation of $230,924.
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176290
216993

 

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Skills associated with Market Research Director: Customer Relationship Management (CRM) software, Market Research, Market Analysis, Marketing Planning ...More

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Market Research Director Salary in United States
Market Research Director Salary Graph, Regional Distribution and Summary