How much does a Public Relations Specialist II make in Albuquerque, NM? The average Public Relations Specialist II salary in Albuquerque, NM is $69,707 as of March 26, 2024, but the range typically falls between $61,256 and $79,054. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Percentile | Salary | Location | Last Updated |
10th Percentile Public Relations Specialist II Salary | $53,562 | Albuquerque,NM | March 26, 2024 |
25th Percentile Public Relations Specialist II Salary | $61,256 | Albuquerque,NM | March 26, 2024 |
50th Percentile Public Relations Specialist II Salary | $69,707 | Albuquerque,NM | March 26, 2024 |
75th Percentile Public Relations Specialist II Salary | $79,054 | Albuquerque,NM | March 26, 2024 |
90th Percentile Public Relations Specialist II Salary | $87,564 | Albuquerque,NM | March 26, 2024 |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
Media Relations: Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. It is possible for communication between the media and the organization to be initiated by either side. However dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Because of this fact, ongoing relationships between an organization and the news media are vital. One way to ensure a positive working relationship with media personnel is to become deeply familiar with their "beats" and areas of interests. Media relations and public relations practitioners should read as many magazines, journals, newspapers, and blogs as possible, as they relate to one's practice.
Public Relations Specialist II prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio and social media. Ensures public relations goals and strategies are met. Being a Public Relations Specialist II helps maintain a favorable public image for the organization. Requires a bachelor's degree. Additionally, Public Relations Specialist II typically reports to a supervisor or manager. The Public Relations Specialist II gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Public Relations Specialist II typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)... View full job description
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A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.
For Public Relations Specialist II, the first career path typically starts with a Community Relations Specialist III position, and then Community Relations Specialist IV.
The second career path typically progresses to Media Relations Manager.
The third career path typically starts with a Public Relations Specialist III position, and then progresses to Public Relations Specialist IV.
Additionally, the fourth career path typically progresses to Trade Relations Manager.
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Public Relations Specialist II salary varies from city to city. Compared with national average salary of Public Relations Specialist II, the highest Public Relations Specialist II salary is in San Francisco, CA, where the Public Relations Specialist II salary is 25.0% above. The lowest Public Relations Specialist II salary is in Miami, FL, where the Public Relations Specialist II salary is 3.5% lower than national average salary.
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Job Title | Experience | EDUCATION | Salary Compared to This Job |
---|---|---|---|
Job Title Community Relations Specialist I | Experience 0 - 2 | EducationBachelors | Salary Compared to This Job |
Job Title Community Relations Specialist II | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
Job Title Community Relations Specialist IV | Experience 7 + | EducationBachelors | Salary Compared to This Job |
Job Title Public Relations Director | Experience | EducationBachelors | Salary Compared to This Job |
Job Title Public Relations Manager | Experience 5 + | EducationBachelors | Salary Compared to This Job |
Jobs with different levels of education may pay very differently. Check the Public Relations Specialist II salary of your education level.
Public Relations Specialist II salary varies from country to country. There are several factors that mainly impact the Public Relations Specialist II salary, including cost of living, economic conditions, market rates and legal differences. Click below to Public Relations Specialist II salary of the other country.
A job category is a classification or grouping of job positions that share similar characteristics, functions, or industries. Public Relations Specialist II salary varies from category to category. Click below to see Public Relations Specialist II salary in different categories.
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About Albuquerque, New Mexico According to the United States Census Bureau, Albuquerque has a total area of 189.5 square miles (490.9 km2), of which 187.7 square miles (486.2 km2) ....More
Albuquerque, New Mexico area prices were up 2.5% from a year ago View the Cost of Living in Albuquerque, New Mexico
Public Relations Specialist II Salary in popular cities: Las Cruces, Rio Rancho, Santa Fe
Skills associated with Public Relations Specialist II: Public Relations (PR) Software, Crisis Communications, Media Relations, Public Relations ...More
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