Supervises creative design within business groups and directs and develops final visual image that communicates the organization's marketing objectives to the consumer. Requires a bachelor's degree with at least 10 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. May direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.