How much does a Product Brand Manager Sr. make in the United States?

Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Product/Brand Management Manager Salary

Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Product/Brand Marketing Manager Salary

Directs and oversees all aspects of the implementation of marketing activities to maximize sales of a brand. Utilizes marketing reports to evaluate brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Evaluates internal marketing metrics to determine the effectiveness of the campaign or strategy. Directs the development, curation, and deployment of marketing content and identifies effective sales channels. Coordinates with outside departments to develop project schedules and ensure the marketing message is accurately reflected within the campaign. Ensures product and brand practices and initiatives align with greater organizational strategy and direction. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Product/Brand Marketing Director Salary

Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Product/Brand Marketing Salary

Leads the design and implementation of marketing activities to maximize sales of a brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. View Product/Brand Marketing Supervisor Salary