How much does a Public Relations Specialist II make in the United States? The average Public Relations Specialist II salary in the United States is $73,942 as of February 26, 2024, but the range typically falls between $64,979 and $83,855. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Public Relations Specialist II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Public Relations Specialist II Salary $56,818 US February 26, 2024
25th Percentile Public Relations Specialist II Salary $64,979 US February 26, 2024
50th Percentile Public Relations Specialist II Salary $73,942 US February 26, 2024
75th Percentile Public Relations Specialist II Salary $83,855 US February 26, 2024
90th Percentile Public Relations Specialist II Salary $92,880 US February 26, 2024
25% $64,979 10% $56,818 90% $92,880 75% $83,855 $73,942 50%(Median) Didn’t find job title? Click
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Check out Public Relations Specialist jobs in Ashburn, Virginia

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Horizon Behavioral Heal - Lynchburg, VA

What skills does a Public Relations Specialist II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

2.

Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

3.

Media Relations: Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. It is possible for communication between the media and the organization to be initiated by either side. However dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Because of this fact, ongoing relationships between an organization and the news media are vital. One way to ensure a positive working relationship with media personnel is to become deeply familiar with their "beats" and areas of interests. Media relations and public relations practitioners should read as many magazines, journals, newspapers, and blogs as possible, as they relate to one's practice.

Customer Service 10.34%
Marketing Research 2.01%
Media Relations 2.9%
Others 84.75%

Job Description for Public Relations Specialist II

Public Relations Specialist II prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio and social media. Ensures public relations goals and strategies are met. Being a Public Relations Specialist II helps maintain a favorable public image for the organization. Requires a bachelor's degree. Additionally, Public Relations Specialist II typically reports to a supervisor or manager. The Public Relations Specialist II gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Public Relations Specialist II typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Public Relations Specialist II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Public Relations Specialist II, the first career path typically starts with a Community Relations Specialist III position, and then Community Relations Specialist IV.

The second career path typically progresses to Media Relations Manager.

The third career path typically starts with a Public Relations Specialist III position, and then progresses to Public Relations Specialist IV.

Additionally, the fourth career path typically progresses to Trade Relations Manager.

Those that have already made the climb...
Mital Patel, Executive Vice President of Financial Planning and Analysis and Chief Administrative Officer
RadNet, Inc., together with its subsidiaries, provides outpatient diagnostic imaging services in the United States. The company operates in two segments: Imaging Centers and Artificial Intelligence. Its services include magnetic resonance imaging, computed tomography, positron emission tomography, nuclear medicine, mam... More
Fiscal Year Ended in 2022
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Public Relations Specialist II salary varies from city to city. Compared with national average salary of Public Relations Specialist II, the highest Public Relations Specialist II salary is in San Francisco, CA, where the Public Relations Specialist II salary is 25.0% above. The lowest Public Relations Specialist II salary is in Miami, FL, where the Public Relations Specialist II salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

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Understand the total compensation opportunity for a Public Relations Specialist II, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
64979
83855
73942

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
65942
86600
75628
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Public Relations Specialist II in the United States. The base salary for Public Relations Specialist II ranges from $64,979 to $83,855 with the average base salary of $73,942. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $65,942 to $86,600 with the average total cash compensation of $75,628.
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64979
83855

 

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Skills associated with Public Relations Specialist II: Crisis Communications, Public Speaking, Public Relations, Media Relations ...More

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Public Relations Specialist II Salary in United States
Public Relations Specialist II Salary Graph, Regional Distribution and Summary