How much does a B2B Marketing Specialist make in the United States?

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. View Marketing Specialist Salary

Coordinates marketing communication strategies to promote a company's brand, products, or services to its target audience. Plans and ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Researches and identifies strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Liaises with the media and internal stakeholders to communicate strategic messaging in alignment with the organization's business objectives and policies. Tracks projects to measure effectiveness and prepares status reports for stakeholders. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Marketing Communications Specialist II Salary