How much does an Online Merchandising Manager make in Bakersfield, CA? The average Online Merchandising Manager salary in Bakersfield, CA is $110,900 as of April 27, 2020, but the range typically falls between $93,911 and $132,634. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
About Bakersfield, California Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of t....More
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Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals. Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to a manager or head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2020 Salary.com)
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Includes base and annual incentives
4 - 7 years experience
5 + years experience
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