E-commerce Marketing Specialist II Salary in California

Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. (Copyright 2023 Salary.com)