How much does a Director of Customer Insights earn in Salinas, CA? The average Director of Customer Insights salary in Salinas, CA is $201,595 as of February 28, 2019, but the range typically falls between $179,606 and $240,409. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View Cost of Living in Salinas, CA
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Develops and directs the customer/consumer insights strategy based on business goals. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and ot More
Develops and directs the customer/consumer insights strategy based on business goals. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies used to measure customer perceptions and satisfaction. Interprets research findings into actionable insights. Provides analysis and guidance on addressing business issues and developing new products and services. Requires a bachelors degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Less
Includes bonus, healthcare, and retirement
5 + years experience
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