How much does a Channel Sales Manager make in the United States?
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The average Channel Sales Manager salary in the United States is $126,979 as of April 01, 2026. The range for our most popular Channel Sales Manager positions (listed below) typically falls between $60,341 and $193,617. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Channel Sales Manager's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Channel Sales Manager | $142,379 | $68.45 | United States | April 01, 2026 |
| Channel Sales Director | $173,880 | $83.60 | United States | April 01, 2026 |
| Channel Sales Representative I | $70,377 | $33.84 | United States | April 01, 2026 |
| Channel Sales Representative II | $87,925 | $42.27 | United States | April 01, 2026 |
| Channel Sales Representative IV | $140,908 | $67.74 | United States | April 01, 2026 |
| Channel Sales Representative III | $111,944 | $53.82 | United States | April 01, 2026 |
| Sales Analysis Manager | $138,396 | $66.54 | United States | April 01, 2026 |
| Channel Marketing Manager | $141,185 | $67.88 | United States | April 01, 2026 |
| Sales Engineering Manager | $165,010 | $79.33 | United States | April 01, 2026 |
| Sales Enablement Manager | $138,885 | $66.77 | United States | April 01, 2026 |
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Manages a team of channel sales representatives to achieve sales and profit goals by selling goods and services through resellers/channels. Identifies and approaches key or strategic partners and sets short- and long-term channel strategies. Recommends product or service enhancements to improve customer satisfaction and sales potential. Typically requires a bachelor's degree or its equivalent or in a related area. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Channel Sales Manager SalaryAlternate Job Titles:Business Channel Manager, Manager of Channel Sales, OEM Sales Manager, Channel Sales ManagerCategory : Sales
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Directs and oversees an organization's channel sales policies, objectives, and initiatives. Sets short- and long-term channel sales strategies and evaluates effectiveness of current programs. Recommends product or service enhancements to improve customer satisfaction and sales potential. Requires a bachelor's degree. Typically reports to a director or head of a unit/department. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Channel Sales Director SalaryAlternate Job Titles:Business Channel Director, Director of Channel Sales, Channel Sales DirectorCategory : Sales
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Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree. Typically reports to a supervisor or manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. View Channel Sales Representative I SalaryAlternate Job Titles:B2B Channel Sales Representative I, Business Channel Sales Representative, Entry, Channel Sales Specialist I, Entry Channel Sales Representative, Channel Sales Representative I
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Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree. Typically reports to a supervisor or manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Channel Sales Representative II SalaryAlternate Job Titles:B2B Channel Sales Representative II, Business Channel Sales Representative, Experienced, Channel Sales Specialist II, Intermediate Channel Sales Representative, Channel Sales Representative II
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Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. View Channel Sales Representative IV SalaryAlternate Job Titles:B2B Channel Sales Representative IV, Business Channel Sales Representative, Specialist, Channel Sales Specialist IV, Specialist Channel Sales Representative, Channel Sales Representative IV
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Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Channel Sales Representative III SalaryAlternate Job Titles:B2B Channel Sales Representative III, Business Channel Sales Representative, Senior, Channel Sales Specialist III, Senior Channel Sales Representative, Channel Sales Representative III
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Responsible for managing sales analysis teams, projects, research, and statistical studies to ensure effective sales execution and achievement of growth objectives. Manages the administration of CRM and other systems. Analyzes and evaluates sales metrics, goals, and performance. Develops reporting and analytics that support planning and forecasting. May plan and organize training on systems and tools for sales teams. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Sales Analysis Manager SalaryAlternate Job Titles:Sales Analysis & Forecasting Manager, Sales Metrics and Analytics Manager, Sales Analysis ManagerCategory : Sales
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Manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Channel Marketing Manager SalaryAlternate Job Titles:Partner Marketing Manager, Channel Marketing Manager
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Manages teams of engineers that advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Provides analysis of customers' technical specifications and recommends the best product configuration and installation process. Utilizes technical knowledge of product configurations to draft sales proposals and customer-specific pricing. Estimates the costs, resources, time, and technical requirements of modifying, configuring, and installing the product or solution. Develops and delivers technical product presentations or sales briefings for potential customers. Collaborates with implementation teams to troubleshoot problems and develop solutions or deliver customer training. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Sales Engineering Manager SalaryAlternate Job Titles:Technical Sales Scoping Manager, Sales Engineering Manager
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Manages a team that develops and implements sales enablement strategies and initiatives. Reviews and approves the content, training, coaching, processes, and tools provided to the sales team. Oversees the analysis and assessment of sales performance. Monitors key performance indicators (KPIs) that measure the effectiveness of the sales enablement initiatives. Utilizes data and feedback collected from the field to identify areas where improvements can be made and make recommendations for improvement. Collaborates with other departments to ensure alignment in messaging and customer experience. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Sales Enablement Manager SalaryAlternate Job Titles:Sales Enablement and Marketing Manager, Sales Enablement and Strategy Manager, Sales Enablement Manager