Database Marketing Analyst Salary in the United States

How much does a Database Marketing Analyst make in the United States? The average Database Marketing Analyst salary in the United States is $58,222 as of April 27, 2019, but the range typically falls between $50,852 and $72,260. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree . Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2019 Salary.com)

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Average Base Salary

Core compensation

 
 
 
50852
72260
58222

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
52374
74192
60919
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Database Marketing Analyst in the United States. The base salary for Database Marketing Analyst ranges from $50,852 to $72,260 with the average base salary of $58,222. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $52,374 to $74,192 with the average total cash compensation of $60,919.
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50852
72260

 

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Career Path for this job

  1. This Job:

    Database Marketing Analyst

    2 - 4 years experience
    Bachelor's Degree

  2. Up a level:

    Database Marketing Manager

    5 + years experience
    Bachelor's Degree

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