Salary for
Digital Marketing Director in the United States

How much does a Digital Marketing Director earn in the United States? The average Digital Marketing Director salary in the United States is $157,991 as of March 28, 2019, but the range typically falls between $133,704 and $183,795. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View Cost of Living in Major Cities

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Job Description

Directs and controls overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to company website, online presence and promote online products or services. Develops marketing plans to enhance influence of online products or services. Reviews online statistics, changes to the marketplace and identifies the best practice to optimize online marketing performance or changes plans accordingly. Oversees all e-marketing content and exploration of sales channels. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Typically requires 5+ years of managerial experience.

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Salary range for a Digital Marketing Director
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Average Base Salary

Core compensation

 
 
 
133704
183795
157991

Average Total Compensation

Includes bonus, healthcare, and retirement

 
 
 
147966
220021
181505
These charts show the average base salary (core compensation), as well as the average total compensation for the job of Digital Marketing Director in the United States. The base salary for Digital Marketing Director ranges from $133,704 to $183,795 with the average base salary of $157,991. The total compensation, which includes bonus, health and retirement, can vary anywhere from $147,966 to $220,021 with the average total compensation of $181,505.
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133704
183795
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Career Path for this job

  1. Down a level:

    Digital Marketing Manager

    5 + years experience
    Bachelor's Degree

  2. This Job:

    Digital Marketing Director


    Bachelor's Degree

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Job Openings for Digital Marketing Director