How much does a Direct Marketing Vice President (VP) make in the United States?
-
The average Direct Marketing Vice President (VP) salary in the United States is $328,136 as of September 2026. The range for our most popular Direct Marketing Vice President (VP) positions (listed below) typically falls between $295,407 and $360,866. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Direct Marketing Vice President (VP)'s Annual Base Salary
Direct Marketing Vice President (VP)'s Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
|---|---|---|---|---|
| Vice President of Marketing | $246,033 | $118.29 | United States | September 2026 |
| Vice President Marketing | $303,743 | $146.03 | United States | September 2026 |
| Senior Vice President of Marketing | $307,503 | $147.84 | United States | September 2026 |
| Assistant Vice President, Marketing | $245,277 | $117.92 | United States | September 2026 |
| Vice President Sales And Marketing | $299,459 | $143.97 | United States | September 2026 |
| Vice President Of Digital Marketing | $360,725 | $173.43 | United States | September 2026 |
| Senior Vice President Marketing | $299,764 | $144.12 | United States | September 2026 |
| Assistant Vice President of Marketing | $245,423 | $117.99 | United States | September 2026 |
| Vice President of Admission and Marketing | $242,308 | $116.49 | United States | September 2026 |
| Vice President of International Marketing | $301,871 | $145.13 | United States | September 2026 |
-
Leads and directs all aspects of retail banking operations. Determines the operational plans and projects that best support the retail organization's objectives and business plan. Establishes processes to monitor operational effectiveness and quality and collect data for analysis. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Retail Banking Operations SalaryAlternate Job Titles:Head of Retail Banking Operations, Retail Banking Operations Executive, Vice President of Retail Banking Operations
-
Plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. View SVP of Marketing SalaryAlternate Job Titles:Senior Vice President of Marketing, SVP Marketing, SVP of Marketing Operations
-
Plans and directs a division's activities, policies, objectives, and initiatives according to the mission of the organization. Ensures the division meets budgeted financial goals and objectives. May oversee accounting, business, financial, marketing, and engineering functions. May require a master's degree. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes/implements overall direction and strategic initiatives for the given major function or line of business. Typically requires 10+ years of progressive leadership experience. Has extensive knowledge of the overall departmental function. View Top Division Executive SalaryAlternate Job Titles:Chief Division Executive, Chief Division Officer, Divisional Vice President