E-commerce Marketing Manager Salary in the United States

How much does an E-commerce Marketing Manager make in the United States? The average E-commerce Marketing Manager salary in the United States is $113,046 as of October 27, 2022, but the range typically falls between $96,868 and $129,041. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2022 Salary.com)

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Average Base Salary

Core compensation

 
 
 
96868
129041
113046

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
103554
143475
121912
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of E-commerce Marketing Manager in the United States. The base salary for E-commerce Marketing Manager ranges from $96,868 to $129,041 with the average base salary of $113,046. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $103,554 to $143,475 with the average total cash compensation of $121,912.
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96868
129041

 

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Career Path for this job

  1. Down a level:

    E-commerce Marketing Supervisor

    3 - 5 years experience
    Bachelor's Degree

  2. This Job:

    E-commerce Marketing Manager

    5 + years experience
    Bachelor's Degree

  3. Up a level:

    E-commerce Marketing Senior Manager


    Bachelor's Degree

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Job Openings for E-commerce Marketing Manager