How much does a Marketing Director make in Florida? The average Marketing Director salary in Florida is $176,854 as of February 26, 2024, but the range typically falls between $157,602 and $199,400. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Director Salary $140,074 FL February 26, 2024
25th Percentile Marketing Director Salary $157,602 FL February 26, 2024
50th Percentile Marketing Director Salary $176,854 FL February 26, 2024
75th Percentile Marketing Director Salary $199,400 FL February 26, 2024
90th Percentile Marketing Director Salary $219,926 FL February 26, 2024
25% $157,602 10% $140,074 90% $219,926 75% $199,400 $176,854 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

3.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 8.58%
Business Development 1.98%
Marketing Strategy 1.33%
Others 88.11%

Job Description for Marketing Director

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Marketing Director in Florida

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Location Avg. Salary Date Updated
Location Coconut Creek, FL Avg. Salary $180,782 Date Updated February 26, 2024
Location Alachua, FL Avg. Salary $169,166 Date Updated February 26, 2024
Location Alford, FL Avg. Salary $158,703 Date Updated February 26, 2024
Location Altamonte Springs, FL Avg. Salary $176,837 Date Updated February 26, 2024
Location Altha, FL Avg. Salary $162,659 Date Updated February 26, 2024
Location Altoona, FL Avg. Salary $171,455 Date Updated February 26, 2024
Location Alturas, FL Avg. Salary $176,080 Date Updated February 26, 2024
Location Alva, FL Avg. Salary $173,704 Date Updated February 26, 2024
Location Anna Maria, FL Avg. Salary $175,890 Date Updated February 26, 2024
Location Anthony, FL Avg. Salary $168,272 Date Updated February 26, 2024

Career Path for Marketing Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Director, the upper level is Marketing Director, Senior and then progresses to VP of Marketing.

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Marketing Director Salary in Florida
Marketing Director Salary Graph, Regional Distribution and Summary