How much does an International Marketing Manager make in the United States?
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The average International Marketing Manager salary in the United States is $151,559 as of November 27, 2023. The range for our most popular International Marketing Manager positions (listed below) typically falls between $102,922 and $200,197. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
International Marketing Manager's Annual Base Salary
Job Title | Salary | Hourly Rate | Location | Date Updated |
Marketing Manager | $117,613 | $56.54 | United States | November 27, 2023 |
Product/Brand Marketing Manager | $141,058 | $67.82 | United States | November 27, 2023 |
Sales and Marketing Manager | $135,727 | $65.25 | United States | November 27, 2023 |
Marketing Communications Manager | $118,842 | $57.14 | United States | November 27, 2023 |
Marketing Communications Senior Manager | $160,546 | $77.19 | United States | November 27, 2023 |
Marketing Senior Manager | $156,166 | $75.08 | United States | November 27, 2023 |
Database Marketing Manager | $130,295 | $62.64 | United States | November 27, 2023 |
Sales and Marketing Senior Manager | $172,592 | $82.98 | United States | November 27, 2023 |
Digital Marketing Senior Manager | $169,987 | $81.72 | United States | November 27, 2023 |
Product/Brand Marketing Senior Manager | $180,136 | $86.60 | United States | November 27, 2023 |
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Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Marketing Manager SalaryAlternate Job Titles:Marketing Planning and Operations Manager, Marketing ManagerCategory : Marketing
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Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Product/Brand Marketing Manager SalaryAlternate Job Titles:Brand and Content Marketing Manager, Brand Marketing Strategy Manager, Product Marketing Manager, Product/Brand Marketing ManagerCategory : Marketing
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Manages a sales and marketing team. Establishes sales territories and quotas, manages budgets, and evaluates sales performance. Develops sales and marketing objectives. Manages and leads the development of marketing programs and materials such as advertising, event support and online promotions. Requires a bachelor's degree. Typically reports to a director or head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Sales and Marketing Manager SalaryAlternate Job Titles:Manager of Sales and Marketing, Sales and Marketing Manager
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Manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Marketing Communications Manager Salary
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Manages development and implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Communications Senior Manager Salary
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Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Senior Manager SalaryAlternate Job Titles:Marketing Planning and Operations Senior Manager, Marketing Senior ManagerCategory : Marketing
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Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Database Marketing Manager SalaryAlternate Job Titles:Direct Marketing - Manager, Manager of Marketing Data Analysis -Lead Generation, Database Marketing Manager
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Oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Requires a bachelor's degree. Typically reports to top management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Sales and Marketing Senior Manager SalaryAlternate Job Titles:Associate Director of Sales & Marketing, Sales and Marketing Senior Manager
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Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Digital Marketing Senior Manager SalaryAlternate Job Titles:Digital Metrics/Analytics Marketing Senior Manager, Digital Marketing Senior Manager
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Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Product/Brand Marketing Senior Manager SalaryAlternate Job Titles:Brand and Content Marketing Senior Manager, Brand Marketing Strategy Senior Manager, Product Marketing Senior Manager, Product/Brand Marketing Senior ManagerCategory : Marketing