What is the average Media Buyer salary for Frankfort, KY?
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As of February 26, 2024, the average Media Buyer salary in Frankfort, KY is $101,338. The chart below represents localized salaries for some of our most popular Media Buyer job titles in Frankfort, KY. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Media Buyer job titles in Frankfort, KY. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Media Buyer Salaries in Frankfort, KY
Job Title | Salary | Hourly Rate | Location | Date Updated |
Media Planning Manager | $119,351 | $57.38 | Frankfort, KY | February 26, 2024 |
Media Planning Analyst II | $64,313 | $30.92 | Frankfort, KY | February 26, 2024 |
Social Media Communications Manager | $104,996 | $50.48 | Frankfort, KY | February 26, 2024 |
Social Media Analyst III | $91,033 | $43.77 | Frankfort, KY | February 26, 2024 |
Social Media Analyst I | $63,178 | $30.37 | Frankfort, KY | February 26, 2024 |
Social Media Analyst II | $69,787 | $33.55 | Frankfort, KY | February 26, 2024 |
Social Media Analytics Manager | $119,315 | $57.36 | Frankfort, KY | February 26, 2024 |
Social Media Analytics Supervisor | $103,142 | $49.59 | Frankfort, KY | February 26, 2024 |
Social Media Communications Senior Manager | $134,970 | $64.89 | Frankfort, KY | February 26, 2024 |
Merchandise Buyer Assistant, Sr. | $70,490 | $33.89 | Frankfort, KY | February 26, 2024 |
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Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Media Planning Manager Salaries in Frankfort, KYAlternate Job Titles:Manager of Media Placement, Marketing Media Planning Manager, Media Buying/Scheduling Manager, Media Planning & Strategy Manager, Media Planning Manager
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Media Planning Analyst II Salaries in Frankfort, KYAlternate Job Titles:Marketing Media Planning Specialist II, Media Buying/Scheduling Specialist II, Media Planner II, Media Planning & Strategy Associate II, Media Planning Analyst II
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Manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Social Media Communications Manager Salaries in Frankfort, KYAlternate Job Titles:Social Media Content and Marketing Strategy Manager, Social Media Manager, Social Media Marketing Manager, Social Media Communications Manager
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Social Media Analyst III Salaries in Frankfort, KYAlternate Job Titles:Social Media Analytics Professional III, Social Media Data Analyst III, Social Media Marketing Channel Analyst III, Social Media Metrics and Performance Analyst III, Social Media Analyst III
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Social Media Analyst I Salaries in Frankfort, KYAlternate Job Titles:Social Media Analytics Professional I, Social Media Data Analyst I, Social Media Marketing Channel Analyst I, Social Media Metrics and Performance Analyst I, Social Media Analyst I
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Social Media Analyst II Salaries in Frankfort, KYAlternate Job Titles:Social Media Analytics Professional II, Social Media Data Analyst II, Social Media Marketing Channel Analyst II, Social Media Metrics and Performance Analyst II, Social Media Analyst II
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Manages a team of analysts that collect and analyze data related to social media marketing campaigns. Leads the direction and execution of the social media analytics strategy. Analyzes and interprets data from different sources to identify key performance indicators, trends, and insights for informed decision-making. Creates and delivers regular reports and dashboards that provide actionable insights to stakeholders across the organization. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Social Media Analytics Manager Salaries in Frankfort, KYAlternate Job Titles:Social Analytics Insights Manager, Social Media Data Analystics Manager, Social Media Metrics and Performance Analytics Manager, Social Media Analytics Manager
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Supervises a team of analysts that collect and analyze data related to social media marketing campaigns. Analyzes and interprets data from different sources to identify key performance indicators, trends, and insights for informed decision-making. Creates and delivers regular reports and dashboards that provide actionable insights to stakeholders across the organization. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Social Media Analytics Supervisor Salaries in Frankfort, KYAlternate Job Titles:Social Analytics Insights Supervisor, Social Media Data Analystics Supervisor, Social Media Metrics and Performance Analytics Supervisor, Social Media Analytics Supervisor
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Oversees a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Social Media Communications Senior Manager Salaries in Frankfort, KYAlternate Job Titles:Social Media Content and Marketing Strategy Senior Manager, Social Media Marketing Senior Manager, Social Media Senior Manager, Social Media Communications Senior Manager
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Assists merchandise buyers in selecting merchandise, placing orders, and distributing inventory. Responsible for inventory replenishment with open-to-buy responsibilities over a segment of the buyer's department. May require a bachelor's degree in area of specialty. Typically reports to a supervisor. Typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Merchandise Buyer Assistant, Sr. Salaries in Frankfort, KYAlternate Job Titles:Merchandise Buying Senior Assistant, Merchandise Buyer Assistant, Sr.