How much does a Media Planning Analyst II make in Springfield, MO? The average Media Planning Analyst II salary in Springfield, MO is $63,396 as of March 26, 2024, but the range typically falls between $54,328 and $71,986. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Media Planning Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Media Planning Analyst II Salary $46,073 Springfield,MO March 26, 2024
25th Percentile Media Planning Analyst II Salary $54,328 Springfield,MO March 26, 2024
50th Percentile Media Planning Analyst II Salary $63,396 Springfield,MO March 26, 2024
75th Percentile Media Planning Analyst II Salary $71,986 Springfield,MO March 26, 2024
90th Percentile Media Planning Analyst II Salary $79,806 Springfield,MO March 26, 2024
25% $54,328 10% $46,073 90% $79,806 75% $71,986 $63,396 50%(Median) Didn’t find job title? Click
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What skills does a Media Planning Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

2.

Campaign Management: Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.

3.

Media Buying: Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, an advertisement for Centrum Silver (vitamins for senior citizens) would not do well in Teen Beat magazine (a magazine for teens). A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.

Planning 16.68%
Campaign Management 1.3%
Media Buying 2.47%
Others 79.55%

Job Description for Media Planning Analyst II

Media Planning Analyst II is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst II uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planning Analyst II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Media Planning Analyst II in Springfield, MO

Career Path for Media Planning Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planning Analyst II, the first career path typically starts with an Advertising Coordinator III position, and then progresses to Advertising Coordinator IV.

Additionally, the second career path typically starts with a Media Planning Analyst III position, and then progresses to Media Planning Analyst IV.

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Media Planning Analyst II salary varies from city to city. Compared with national average salary of Media Planning Analyst II, the highest Media Planning Analyst II salary is in San Francisco, CA, where the Media Planning Analyst II salary is 25.0% above. The lowest Media Planning Analyst II salary is in Miami, FL, where the Media Planning Analyst II salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

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Understand the total compensation opportunity for a Media Planning Analyst II, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
54328
71986
63396

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
56139
75141
65113
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Analyst II in Springfield, MO. The base salary for Media Planning Analyst II ranges from $54,328 to $71,986 with the average base salary of $63,396. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $56,139 to $75,141 with the average total cash compensation of $65,113.
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54328
71986

 

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About Springfield, Missouri    Springfield is the third-largest city in the state of Missouri and the county seat of Greene County. As of the 2010 census, its population was 159,498....More

Springfield, Missouri  area prices were up 1.3% from a year ago    View the Cost of Living in Springfield, Missouri

Media Planning Analyst II Salary in popular cities: Kansas CitySaint LouisIndependence

Skills associated with Media Planning Analyst II: Media Planning, Marketing Strategy, Advertising, Negotiation ...More

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