How much does a Market Research Analyst make in the United States?
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The average Market Research Analyst salary in the United States is $166,226 as of March 01, 2026. The range for our most popular Market Research Analyst positions (listed below) typically falls between $62,471 and $269,981. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Market Research Analyst's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Market Research Analyst I | $69,287 | $33.31 | United States | March 01, 2026 |
| Market Research Analyst III | $105,857 | $50.89 | United States | March 01, 2026 |
| Market Research Analyst II | $83,784 | $40.28 | United States | March 01, 2026 |
| Market Research Analyst IV | $139,824 | $67.22 | United States | March 01, 2026 |
| Market Research Manager | $135,933 | $65.35 | United States | March 01, 2026 |
| Market Research Director | $204,083 | $98.12 | United States | March 01, 2026 |
| VP of Market Research | $247,137 | $118.82 | United States | March 01, 2026 |
| Market Research Supervisor | $125,367 | $60.27 | United States | March 01, 2026 |
| Research and Development Engineer | $125,692 | $60.43 | United States | March 01, 2026 |
| Research and Development Manager | $160,447 | $77.14 | United States | March 01, 2026 |
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Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 0-2 years of related experience. View Market Research Analyst I SalaryAlternate Job Titles:Entry Market Research Analyst, Market and Competitive Intelligence Analyst I, Market Research/Intelligence /Insights - Entry, Market Research Analyst I
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Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Typically requires 4 to 7 years of related experience. View Market Research Analyst III SalaryAlternate Job Titles:Market and Competitive Intelligence Analyst III, Market Research/Intelligence /Insights - Senior, Senior Market Research Analyst, Market Research Analyst III
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Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience. View Market Research Analyst II SalaryAlternate Job Titles:Intermediate Market Research Analyst, Market and Competitive Intelligence Analyst II, Market Research/Intelligence /Insights - Intermediate, Market Research Analyst II
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Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. Typically requires 7+ years of related experience. View Market Research Analyst IV SalaryAlternate Job Titles:Market and Competitive Intelligence Analyst IV, Market Research/Intelligence /Insights - Specialist, Specialist/Project Lead Market Research Analyst, Market Research Analyst IV
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Manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Market Research Manager SalaryAlternate Job Titles:Market and Competitive Intelligence Manager, Market Research/Intelligence /Insights Manager, Market Research ManagerCategory : Marketing
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Responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Requires a bachelor's degree in area of specialty. Typically reports to a top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Market Research Director SalaryAlternate Job Titles:Market and Competitive Intelligence Director, Market Research/Intelligence /Insights Director, Market Research DirectorCategory : Marketing
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Directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Market Research SalaryAlternate Job Titles:Vice President of Market Research, VP of Market Research & Analysis, VP of Market Research
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Supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. May require a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. View Market Research Supervisor SalaryAlternate Job Titles:Market and Competitive Intelligence Junior Manager, Market Research/Intelligence /Insights Junior Manager, Market Research SupervisorCategory : Marketing
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Conducts research and development activities for an organization. Applies research theories, principles, and models when conducting experiments and research activities. Summarizes research results and communicates findings to internal and external bodies. Assesses the scope of research projects and ensures projects are on time and within budget. Develops technical documentation for all projects. May require an advanced degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Research and Development Engineer SalaryAlternate Job Titles:R & D Engineer, Senior Research & Development (R&D) Engineer, Research and Development EngineerCategory : Science and Research
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Manages the research and development programs to meet organizational needs and capitalize on potential new products. Implements research and development procedures and techniques to ensure consistent methods, documentation, and testing. Assesses the scope of research projects and ensures they are on time and within budget. Oversees complex research projects, analyzes results, and provides recommendations based on findings. May require a master's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Research and Development Manager SalaryAlternate Job Titles:Product Research and Development Manager, R & D Manager, Research and Development ManagerCategory : Science and Research