Market Research Director Salary in the United States

How much does a Market Research Director make in the United States? The average Market Research Director salary in the United States is $157,456 as of April 27, 2019, but the range typically falls between $137,636 and $182,006. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Market Research Director typically requires 5+ years of managerial experience. (Copyright 2019 Salary.com)

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Average Base Salary

Core compensation

 
 
 
137636
182006
157456

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
153944
222929
183543
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Director in the United States. The base salary for Market Research Director ranges from $137,636 to $182,006 with the average base salary of $157,456. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $153,944 to $222,929 with the average total cash compensation of $183,543.
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137636
182006

 

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Career Path for this job

  1. Down a level:

    Market Research Manager

    5 + years experience
    Bachelor's Degree

  2. This Job:

    Market Research Director


    Bachelor's Degree

  3. Up a level:

    Top Division Market Research Executive


    Bachelor's Degree

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