Market Research Manager Salary in the United States

How much does a Market Research Manager make in the United States? The average Market Research Manager salary in the United States is $112,446 as of April 27, 2019, but the range typically falls between $97,708 and $126,011. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

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Job Description

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2019 Salary.com)

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Average Base Salary

Core compensation

 
 
 
97708
126011
112446

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
105179
142981
123150
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Manager in the United States. The base salary for Market Research Manager ranges from $97,708 to $126,011 with the average base salary of $112,446. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $105,179 to $142,981 with the average total cash compensation of $123,150.
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97708
126011

 

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Career Path for this job

  1. Down a level:

    Market Research Supervisor III

    3 - 5 years experience
    Bachelor's Degree

  2. This Job:

    Market Research Manager

    5 + years experience
    Bachelor's Degree

  3. Up a level:

    Market Research Director


    Bachelor's Degree

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Job Openings for Market Research Manager