How much does a Marketing Analyst make in the United States?
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The average Marketing Analyst salary in the United States is $131,777 as of May 01, 2026. The range for our most popular Marketing Analyst positions (listed below) typically falls between $61,098 and $202,457. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Marketing Analyst's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Channel Marketing Analyst IV | $138,265 | $66.47 | United States | May 01, 2026 |
| Channel Marketing Analyst II | $85,609 | $41.16 | United States | May 01, 2026 |
| Channel Marketing Analyst III | $108,152 | $52.00 | United States | May 01, 2026 |
| Channel Marketing Analyst I | $66,504 | $31.97 | United States | May 01, 2026 |
| Digital Marketing Analyst IV | $128,763 | $61.91 | United States | May 01, 2026 |
| Product/Brand Marketing Analyst II | $89,260 | $42.91 | United States | May 01, 2026 |
| Product/Brand Marketing Analyst III | $112,833 | $54.25 | United States | May 01, 2026 |
| Product/Brand Marketing Analyst IV | $146,424 | $70.40 | United States | May 01, 2026 |
| Product/Brand Marketing Analyst I | $74,093 | $35.62 | United States | May 01, 2026 |
| Product/Brand Marketing Analyst V | $183,201 | $88.08 | United States | May 01, 2026 |
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Responsible for marketing a company's products and services through third-party or partner channels. Researches competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Gathers and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Provides onboarding, training, and support to establish effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. View Channel Marketing Analyst IV SalaryAlternate Job Titles:Partner Marketing Analyst IV, Channel Marketing Analyst IV
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Responsible for marketing a company's products and services through third-party or partner channels. Researches competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Gathers and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Provides onboarding, training, and support to establish effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Channel Marketing Analyst II SalaryAlternate Job Titles:Partner Marketing Analyst II, Channel Marketing Analyst II
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Responsible for marketing a company's products and services through third-party or partner channels. Researches competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Gathers and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Provides onboarding, training, and support to establish effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Channel Marketing Analyst III SalaryAlternate Job Titles:Partner Marketing Analyst III, Channel Marketing Analyst III
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Responsible for marketing a company's products and services through third-party or partner channels. Researches competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Gathers and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Provides onboarding, training, and support to establish effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. View Channel Marketing Analyst I SalaryAlternate Job Titles:Partner Marketing Analyst I, Channel Marketing Analyst I
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Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. View Digital Marketing Analyst IV SalaryAlternate Job Titles:Digital Marketing Specialist IV, Digital Metrics/Analytics Marketing Analyst V, Digital Marketing Analyst IV
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Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Product/Brand Marketing Analyst II SalaryAlternate Job Titles:Brand Marketing/Research Analyst II, Product Marketing Analyst II, Product/Brand Marketing Analyst II
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Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Product/Brand Marketing Analyst III SalaryAlternate Job Titles:Brand Marketing/Research Analyst III, Product Marketing Analyst III, Product/Brand Marketing Analyst III
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Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. View Product/Brand Marketing Analyst IV SalaryAlternate Job Titles:Brand Marketing/Research Analyst IV, Product Marketing Analyst IV, Product/Brand Marketing Analyst IV
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Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. View Product/Brand Marketing Analyst I SalaryAlternate Job Titles:Brand Marketing/Research Analyst I, Product Marketing Analyst I, Product/Brand Marketing Analyst I
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Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Typically requires 10+ years of related experience. View Product/Brand Marketing Analyst V SalaryAlternate Job Titles:Brand Marketing/Research Analyst V, Product Marketing Analyst V, Product/Brand Marketing Analyst V