How much does a Media Planning Analyst make in the United States?
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The average Media Planning Analyst salary in the United States is $106,472 as of July 01, 2025. The range for our most popular Media Planning Analyst positions (listed below) typically falls between $55,581 and $157,364. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Media Planning Analyst's Annual Base Salary
Job Title | Salary | Hourly Rate | Location | Date Updated |
Media Planning Analyst II | $73,705 | $35.44 | United States | July 01, 2025 |
Media Planning Analyst IV | $132,307 | $63.61 | United States | July 01, 2025 |
Media Planning Analyst I | $62,656 | $30.12 | United States | July 01, 2025 |
Media Planning Analyst III | $96,872 | $46.57 | United States | July 01, 2025 |
Media Planning Manager | $135,449 | $65.12 | United States | July 01, 2025 |
Social Media Analyst III | $103,030 | $49.53 | United States | July 01, 2025 |
Social Media Analyst I | $72,651 | $34.93 | United States | July 01, 2025 |
Social Media Analyst II | $78,606 | $37.79 | United States | July 01, 2025 |
Strategic Planning Analyst III | $109,508 | $52.65 | United States | July 01, 2025 |
Strategic Planning Analyst II | $87,966 | $42.29 | United States | July 01, 2025 |
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Media Planning Analyst II SalaryAlternate Job Titles:Marketing Media Planning Specialist II, Media Buying/Scheduling Specialist II, Media Planner II, Media Planning & Strategy Associate II, Media Planning Analyst II
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. View Media Planning Analyst IV SalaryAlternate Job Titles:Marketing Media Planning Specialist IV, Media Buying/Scheduling Specialist IV, Media Planner IV, Media Planning & Strategy Associate IV, Media Planning Analyst IVCategories : Internet and New Media , Advertising , IT - All , Marketing , Media - Broadcast , Media - Print , Sales
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. View Media Planning Analyst I SalaryAlternate Job Titles:Marketing Media Planning Specialist I, Media Buying/Scheduling Specialist I, Media Planner I, Media Planning & Strategy Associate I, Media Planning Analyst ICategories : Internet and New Media , Advertising , Entry Level , IT - All , Marketing , Media - Broadcast , Media - Print , Sales
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Media Planning Analyst III SalaryAlternate Job Titles:Media Buying/Scheduling Specialist III, Media Planner III, Media Planning & Strategy Associate III, Marketing Media Buying Specialist III, Media Planning Analyst III
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Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Media Planning Manager SalaryAlternate Job Titles:Manager of Media Placement, Marketing Media Planning Manager, Media Buying/Scheduling Manager, Media Planning & Strategy Manager, Media Planning Manager
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Social Media Analyst III SalaryAlternate Job Titles:Social Media Analytics Professional III, Social Media Data Analyst III, Social Media Marketing Channel Analyst III, Social Media Metrics and Performance Analyst III, Social Media Analyst III
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. View Social Media Analyst I SalaryAlternate Job Titles:Social Media Analytics Professional I, Social Media Data Analyst I, Social Media Marketing Channel Analyst I, Social Media Metrics and Performance Analyst I, Social Media Analyst I
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. View Social Media Analyst II SalaryAlternate Job Titles:Social Media Analytics Professional II, Social Media Data Analyst II, Social Media Marketing Channel Analyst II, Social Media Metrics and Performance Analyst II, Social Media Analyst II
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Responsible for developing long-term goals and strategic objectives for an organization. Identifies, analyzes, and monitors issues that affect profitability, growth, and productivity. May be responsible for external corporate communications with industry analysts and the investment community. May also be responsible for recommending financial and non-financial strategic alternatives and developing and maintaining operational plans. Requires a bachelor's degree. Typically reports to manager. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Typically requires 4 to 7 years of related experience. View Strategic Planning Analyst III SalaryAlternate Job Titles:Business and Strategic Planning Analyst III, Strategic Planning Analyst III
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Assists in the development of long-term goals and strategic objectives for an organization. Identifies, analyzes, and monitors issues that affect profitability, growth, and productivity. May be responsible for external corporate communications with industry analysts and the investment community. May also be responsible for recommending financial and non-financial strategic alternatives and developing and maintaining operational plans. Requires a bachelor's degree. Typically reports to supervisor or manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience. View Strategic Planning Analyst II SalaryAlternate Job Titles:Business and Strategic Planning Analyst II, Strategic Planning Analyst II