How much does a Media Planning Analyst make in the United States? The average Media Planning Analyst salary in the United States is $68,141 as of August 27, 2023, but the range typically falls between $57,760 and $77,577. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
Recently searched related titles: Associate Media Director
Coordinates the development and execution of media and advertising plans that support the organization's overall marketing strategy, tactics, message, and objectives. Uses analytics to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. (Copyright 2023 Salary.com)
Take just three simple steps below to generate your own personalized salary report.
Core compensation
Includes base and annual incentives
2 - 4 years experience
Bachelor's Degree
4 - 7 years experience
Bachelor's Degree
Salary.com's CompAnalyst platform offers:
Job Title | Experience | EDUCATION | Salary Compared to This Job |
---|---|---|---|
Job TitleMedia Planning Manager | Experience5 + | EducationBachelors | Salary Compared to This Job |
Job TitleMedia Planning Senior Analyst | Experience4 - 7 | EducationBachelors | Salary Compared to This Job |
Job TitleSocial Media Analyst | Experience2 - 4 | EducationBachelors | Salary Compared to This Job |
Job TitleStrategic Planning Analyst I | Experience0 - 2 | EducationBachelors | Salary Compared to This Job |
Job TitleStrategic Planning Analyst II | Experience2 - 4 | EducationBachelors | Salary Compared to This Job |