Media Planning Analyst Salary in the United States

Coordinates the development and execution of media and advertising plans that support the organization's overall marketing strategy, tactics, message, and objectives. Uses analytics to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. (Copyright 2023 Salary.com)