Media Planning Analyst Salary in the United States

How much does a Media Planning Analyst make in the United States? The average Media Planning Analyst salary in the United States is $68,141 as of August 27, 2023, but the range typically falls between $57,760 and $77,577. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

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Job Description

Coordinates the development and execution of media and advertising plans that support the organization's overall marketing strategy, tactics, message, and objectives. Uses analytics to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. (Copyright 2023

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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Analyst in the United States. The base salary for Media Planning Analyst ranges from $57,760 to $77,577 with the average base salary of $68,141. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $59,880 to $81,080 with the average total cash compensation of $69,726.
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Career Path for this job

  1. This Job:

    Media Planning Analyst

    2 - 4 years experience
    Bachelor's Degree

  2. Up a level:

    Media Planning Senior Analyst

    4 - 7 years experience
    Bachelor's Degree

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Job Openings for Media Planning Analyst