How much does a Media Planning Manager make in the United States? The average Media Planning Manager salary in the United States is $120,682 as of August 27, 2023, but the range typically falls between $103,196 and $143,134. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
Designs, develops, and executes media and advertising plans that support the organization's overall marketing strategy, message, and objectives. Incorporates analytics into plans to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2023 Salary.com)
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