Media Planning Manager Salary in the United States

How much does a Media Planning Manager make in the United States? The average Media Planning Manager salary in the United States is $120,682 as of August 27, 2023, but the range typically falls between $103,196 and $143,134. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Designs, develops, and executes media and advertising plans that support the organization's overall marketing strategy, message, and objectives. Incorporates analytics into plans to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2023

Take just three simple steps below to generate your own personalized salary report.

Step of 3

Understand the total compensation opportunity for a Media Planning Manager, base salary plus other pay elements

Average Base Salary

Core compensation


Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Manager in the United States. The base salary for Media Planning Manager ranges from $103,196 to $143,134 with the average base salary of $120,682. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $108,283 to $163,389 with the average total cash compensation of $131,973.
Step of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.



Step of 3

Recalculate your target pay based on your unique skills and experiences

Career Path for this job

  1. Down a level:

    Media Supervisor

  2. This Job:

    Media Planning Manager

    5 + years experience
    Bachelor's Degree

Salary for

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
Job Openings for Media Planning Manager