Media Planning Senior Analyst Salary in the United States

How much does a Media Planning Senior Analyst make in the United States? The average Media Planning Senior Analyst salary in the United States is $88,751 as of August 27, 2023, but the range typically falls between $75,673 and $103,362. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Coordinates the development and execution of media and advertising plans that support the organization's overall marketing strategy, tactics, message, and objectives. Uses analytics to identify the target audiences and critical customer touchpoints and to select the most effective messaging mediums and distribution channels for the organization. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. (Copyright 2023

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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Senior Analyst in the United States. The base salary for Media Planning Senior Analyst ranges from $75,673 to $103,362 with the average base salary of $88,751. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $78,680 to $110,506 with the average total cash compensation of $92,405.
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Career Path for this job

  1. Down a level:

    Media Planning Analyst

    2 - 4 years experience
    Bachelor's Degree

  2. This Job:

    Media Planning Senior Analyst

    4 - 7 years experience
    Bachelor's Degree

  3. Up a level:

    Media Supervisor

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Job Openings for Media Planning Senior Analyst