What is the average Media Buyer salary for Troy, NY?
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As of March 26, 2024, the average Media Buyer salary in Troy, NY is $112,750. The chart below represents localized salaries for some of our most popular Media Buyer job titles in Troy, NY. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Media Buyer job titles in Troy, NY. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Media Buyer Salaries in Troy, NY
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Social Media Analyst I | $70,298 | $33.80 | Troy, NY | March 26, 2024 |
| Social Media Analytics Manager | $132,784 | $63.84 | Troy, NY | March 26, 2024 |
| Social Media Analytics Supervisor | $114,737 | $55.16 | Troy, NY | March 26, 2024 |
| Media Planning Analyst II | $71,533 | $34.39 | Troy, NY | March 26, 2024 |
| Media Planning Manager | $132,913 | $63.90 | Troy, NY | March 26, 2024 |
| Social Media Communications Senior Manager | $150,164 | $72.19 | Troy, NY | March 26, 2024 |
| Social Media Analyst II | $77,619 | $37.32 | Troy, NY | March 26, 2024 |
| Social Media Communications Manager | $116,815 | $56.16 | Troy, NY | March 26, 2024 |
| Social Media Analyst III | $101,273 | $48.69 | Troy, NY | March 26, 2024 |
| Social Media Strategy Supervisor | $104,618 | $50.30 | Troy, NY | March 26, 2024 |
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Social Media Analyst I Salaries in Troy, NY
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Manages a team of analysts that collect and analyze data related to social media marketing campaigns. Leads the direction and execution of the social media analytics strategy. Analyzes and interprets data from different sources to identify key performance indicators, trends, and insights for informed decision-making. Creates and delivers regular reports and dashboards that provide actionable insights to stakeholders across the organization. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Social Media Analytics Manager Salaries in Troy, NY
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Supervises a team of analysts that collect and analyze data related to social media marketing campaigns. Analyzes and interprets data from different sources to identify key performance indicators, trends, and insights for informed decision-making. Creates and delivers regular reports and dashboards that provide actionable insights to stakeholders across the organization. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Social Media Analytics Supervisor Salaries in Troy, NY
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Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Media Planning Analyst II Salaries in Troy, NYAlternate Job Titles:Marketing Media Planning Specialist, Media Planning Analyst II
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Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Media Planning Manager Salaries in Troy, NYAlternate Job Titles:Manager Media Placement, Manager of Electronic Marketing, Media Planning Manager
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Oversees a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Social Media Communications Senior Manager Salaries in Troy, NY
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Social Media Analyst II Salaries in Troy, NYAlternate Job Titles:Social Media Marketing Channel Analyst, Social Media Metrics and Performance Analyst, Social Media Analyst II
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Manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Social Media Communications Manager Salaries in Troy, NYAlternate Job Titles:Social Media Content and Marketing Strategy Manager, Social Media Communications Manager
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Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Social Media Analyst III Salaries in Troy, NYAlternate Job Titles:Social Media Marketing Channel Senior Analyst, Social Media Metrics and Performance Senior Analyst, Social Media Relationships Specialist, Social Media Analyst III
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Supervises a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Analyzes social media data and uses it to improve content and strategies. Researches target audiences and schedules content postings to maximize social media exposure. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Social Media Strategy Supervisor Salaries in Troy, NY