How much does a Marketing Director make in Pennsylvania? The average Marketing Director salary in Pennsylvania is $185,790 as of February 26, 2024, but the range typically falls between $165,565 and $209,475. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Director Salary $147,151 PA February 26, 2024
25th Percentile Marketing Director Salary $165,565 PA February 26, 2024
50th Percentile Marketing Director Salary $185,790 PA February 26, 2024
75th Percentile Marketing Director Salary $209,475 PA February 26, 2024
90th Percentile Marketing Director Salary $231,038 PA February 26, 2024
25% $165,565 10% $147,151 90% $231,038 75% $209,475 $185,790 50%(Median) Didn’t find job title? Click
Change Search Criteria
Check out Marketing Director jobs in Pennsylvania

Marketing Director

Caldera Care - Auburn, WA

Marketing Director

nutpods - Bellevue, WA

Marketing Director

NPK Hospitality - Chicago, IL

Marketing Director

C.R. Wannamaker Law - El Paso, TX

What skills does a Marketing Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

3.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 27.66%
Business Development 6.37%
Marketing Strategy 4.28%
Others 61.69%

Job Description for Marketing Director

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Marketing Director.

Salary.com job board provides millions of Marketing Director information for you to search for. Click on search button below to see Marketing Director job openings or enter a new job title here.

Job Openings for Marketing Director in Pennsylvania

Select a city to view specific salary and bonus information for Marketing Director

Loading results...
Location Avg. Salary Date Updated
Location Stroudsburg, PA Avg. Salary $190,976 Date Updated February 26, 2024
Location Aaronsburg, PA Avg. Salary $179,959 Date Updated February 26, 2024
Location Abbottstown, PA Avg. Salary $182,123 Date Updated February 26, 2024
Location Abington, PA Avg. Salary $197,406 Date Updated February 26, 2024
Location Ackermanville, PA Avg. Salary $199,084 Date Updated February 26, 2024
Location Acme, PA Avg. Salary $176,158 Date Updated February 26, 2024
Location Acosta, PA Avg. Salary $171,418 Date Updated February 26, 2024
Location Adah, PA Avg. Salary $182,253 Date Updated February 26, 2024
Location Adamsburg, PA Avg. Salary $182,625 Date Updated February 26, 2024
Location Adamstown, PA Avg. Salary $185,189 Date Updated February 26, 2024

Career Path for Marketing Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Director, the upper level is Marketing Director, Senior and then progresses to VP of Marketing.

Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for Marketing Director

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

Jobs with a similar salary range to Marketing Director : Restaurant Marketing Director, National Marketing Director

Marketing Director Salary in Pennsylvania
Marketing Director Salary Graph, Regional Distribution and Summary