What is the average Top Marketing Executive salary for Scranton, PA?
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As of March 26, 2024, the average Top Marketing Executive salary in Scranton, PA is $237,063. The chart below represents localized salaries for some of our most popular Top Marketing Executive job titles in Scranton, PA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Top Marketing Executive job titles in Scranton, PA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Top Marketing Executive Salaries in Scranton, PA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| VP of Marketing | $266,017 | $127.89 | Scranton, PA | March 26, 2024 |
| Top Sales and Marketing Executive | $293,465 | $141.09 | Scranton, PA | March 26, 2024 |
| Top Marketing Communications Executive | $227,805 | $109.52 | Scranton, PA | March 26, 2024 |
| Top Category Management Executive | $236,418 | $113.66 | Scranton, PA | March 26, 2024 |
| Top Learning (Knowledge) Executive | $204,359 | $98.25 | Scranton, PA | March 26, 2024 |
| Marketing Director, Senior | $213,326 | $102.56 | Scranton, PA | March 26, 2024 |
| Top Division Information Technology Executive | $271,335 | $130.45 | Scranton, PA | March 26, 2024 |
| Marketing Specialist | $72,967 | $35.08 | Scranton, PA | March 26, 2024 |
| Top Exploration Executive | $362,887 | $174.46 | Scranton, PA | March 26, 2024 |
| Sales and Marketing Specialist I | $59,876 | $28.79 | Scranton, PA | March 26, 2024 |
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Designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. VP of Marketing Salaries in Scranton, PAAlternate Job Titles:Chief Marketing Executive, Chief Marketing Officer, CMO, Vice President of Marketing, VP of Marketing
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Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Requires a bachelor's degree. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. Top Sales and Marketing Executive Salaries in Scranton, PAAlternate Job Titles:Chief Sales and Marketing Executive, Chief Sales and Marketing Officer, Head of Sales and Marketing, Vice President of Sales and Marketing, Top Sales and Marketing Executive
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Leads the overall marketing communications strategic planning and program development encompassing advertising, branding, product promotion, and regulatory matters. Designs and develops consistent themes, messaging and branding throughout all communication touch points. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. Top Marketing Communications Executive Salaries in Scranton, PA
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Plans and directs all aspects of an organization's merchandising category management. Oversees the implementation of category management to achieve company's strategies and financial goals. Requires a bachelor's degree in area of specialty. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Typically requires 5+ years of managerial experience. Top Category Management Executive Salaries in Scranton, PAAlternate Job Titles:Head of Merchandising Category Management, Top Category Management Executive
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Ensures that all employees have access to pertinent business information and knowledge. Accountable for design, development, and release of knowledge systems, applications, and services for all business functions. Requires a bachelor's degree. Typically reports to a top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Top Learning (Knowledge) Executive Salaries in Scranton, PAAlternate Job Titles:Chief Learning Officer, Digital Knowledge Management Executive, Top Knowledge (Learning) Officer, Vice President of Learning, Top Learning (Knowledge) Executive
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Develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to senior management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Marketing Director, Senior Salaries in Scranton, PAAlternate Job Titles:Chief Division Marketing Executive, Chief Division Marketing Officer, Divisional Marketing Strategy and Operations Executive, Marketing Director, Senior
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Establishes and directs the strategic planning, implementation, and operation of a division's information technology department. Oversees the selection of hardware and software that will support current operations and accomplish long-term business objectives. Tracks technology trends and identifies new opportunities to enhance efficiency and gain a competitive advantage. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Top Division Information Technology Executive Salaries in Scranton, PAAlternate Job Titles:Chief Divisional Information Technology Executive, Divisional Strategic IT Leader, Top Division Information Technology Executive
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Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience. Marketing Specialist Salaries in Scranton, PAAlternate Job Titles:Marketing Program Design and Implementation Specialist, Marketing Program Management Specialist, Marketing Specialist
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Plans and directs all aspects of an organization's oil and gas exploration function. Directs project leads/managers and ensures all projects are completed on time, within budget, and according to pre-established specifications for their region. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Typically requires 8+ years of managerial experience. Top Exploration Executive Salaries in Scranton, PAAlternate Job Titles:Vice President of Exploration, Top Exploration Executive
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Helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Requires a bachelor's degree. Typically reports to a supervisor or manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Sales and Marketing Specialist I Salaries in Scranton, PACategories : Marketing , Consulting Services , Customer Services , Entry Level , Retail/Wholesale , Sales