Product/Brand Management Senior Manager Salary in the United States

Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with management and team leaders to identify and implement appropriate sales strategies. Ensures product and brand initiatives support the organization's public image. Requires a bachelor's degree. Typically reports to senior management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2023 Salary.com)