Sales Manager Salary in the United States

How much does a Sales Manager make in the United States? The average Sales Manager salary in the United States is $128,747 as of May 01, 2023, but the range typically falls between $109,437 and $151,001. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

Recently searched related titles: Auto Sales Manager, Automobile Sales Manager, Car Dealership Sales Manager,

Recently searched companies with related titles : Best Buy Sales Manager, Coca-Cola Enterprises, Inc. Sales Manager

Job Description

Manages the sales teams and supporting operations required to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives. Implements processes, tools, and structures to support the sales organization's operations. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Uses customer feedback and insights to collaborate with internal stakeholders to identify and suggest new products. Builds and develops effective sales and support teams with recruiting, mentoring, and training. Participates in meetings, presentations, and demos to support or close strategic or high-value sales. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2023

Take just three simple steps below to generate your own personalized salary report.

Step of 3

Understand the total compensation opportunity for a Sales Manager, base salary plus other pay elements

Average Base Salary

Core compensation


Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sales Manager in the United States. The base salary for Sales Manager ranges from $109,437 to $151,001 with the average base salary of $128,747. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $135,243 to $197,962 with the average total cash compensation of $162,735.
Step of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.



Step of 3

Recalculate your target pay based on your unique skills and experiences

Career Path for this job

  1. Down a level:

    Sales Supervisor

    5 + years experience
    Bachelor's Degree

  2. This Job:

    Sales Manager

    5 + years experience
    Bachelor's Degree

  3. Up a level:

    Sales Senior Manager

    Bachelor's Degree

Salary for

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
Job Openings for Sales Manager