Sales and Marketing Director Salary in the United States

How much does a Sales and Marketing Director make in the United States? The average Sales and Marketing Director salary in the United States is $154,788 as of April 27, 2019, but the range typically falls between $134,517 and $177,341. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

Job Description

Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree with at least 7-10 years of sales and marketing experience. Typically reports to top management. The Sales and Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Sales and Marketing Director typically requires 5+ years of managerial experience. (Copyright 2019 Salary.com)

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Understand the total compensation opportunity for a Sales and Marketing Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
134517
177341
154788

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
137360
197333
168280
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sales and Marketing Director in the United States. The base salary for Sales and Marketing Director ranges from $134,517 to $177,341 with the average base salary of $154,788. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $137,360 to $197,333 with the average total cash compensation of $168,280.
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134517
177341

 

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Career Path for this job

  1. Down a level:

    Sales Promotion Manager


    Bachelor's Degree

  2. This Job:

    Sales and Marketing Director

    7 - 10 years experience
    Bachelor's Degree

  3. Up a level:

    Top Division Sales and Marketing Executive

    8 + years experience
    Bachelor's Degree

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