How much does a Search Engine Marketing Specialist make hourly in the United States? The average hourly wage for a Search Engine Marketing Specialist in the United States is $35 as of March 26, 2024, but the range typically falls between $30 and $40. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Search Engine Marketing Specialist Salaries by Percentile
Percentile Hourly Pay Rate Location Last Updated
10th Percentile Search Engine Marketing Specialist Salary $26 US March 26, 2024
25th Percentile Search Engine Marketing Specialist Salary $30 US March 26, 2024
50th Percentile Search Engine Marketing Specialist Salary $35 US March 26, 2024
75th Percentile Search Engine Marketing Specialist Salary $40 US March 26, 2024
90th Percentile Search Engine Marketing Specialist Salary $44 US March 26, 2024
25% $30 10% $26 90% $44 75% $40 $35 50%(Median) Didn’t find job title? Click
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Job Description for Search Engine Marketing Specialist

Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Search Engine Marketing Specialist

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Search Engine Marketing Specialist, the first career path typically starts with a Digital Marketing Analyst III position, and then Digital Marketing Analyst IV.

The second career path typically progresses to Media Director.

Additionally, the third career path typically progresses to Search Engine Marketing Senior Specialist.

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Search Engine Marketing Specialist salary varies from city to city. Compared with national average salary of Search Engine Marketing Specialist, the highest Search Engine Marketing Specialist salary is in San Francisco, CA, where the Search Engine Marketing Specialist salary is 25.0% above. The lowest Search Engine Marketing Specialist salary is in Miami, FL, where the Search Engine Marketing Specialist salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Understand the total hourly compensation opportunity for a Search Engine Marketing Specialist, hourly wage plus other pay elements

Average Hourly Wage

Core compensation

 
 
 
30
40
35

Average Total Hourly Cash Compensation

Includes base and short-term incentives

 
 
 
31
41
35
These charts show the average hourly wage (core compensation), as well as the average total hourly cash compensation for the job of Search Engine Marketing Specialist in the United States. The average hourly rate for Search Engine Marketing Specialist ranges from $30 to $40 with the average hourly pay of $35. The total hourly cash compensation, which includes base and short-term incentives, can vary anywhere from $31 to $41 with the average total hourly cash compensation of $35.
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Skills associated with Search Engine Marketing Specialist: Search Engine Optimization (SEO), SEO Management, Web Marketing, Keyword Research ...More

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Search Engine Marketing Specialist Salary in United States
Search Engine Marketing Specialist Salary Graph, Regional Distribution and Summary