How much does a Senior Marketing Manager make in the United States?
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The average Senior Marketing Manager salary in the United States is $85,572 as of September 2026. The range for our most popular Senior Marketing Manager positions (listed below) typically falls between $75,877 and $95,266. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
| Job Title | Salary | Hourly Rate | Location | Date Updated |
|---|---|---|---|---|
| Marketing Communications Senior Manager | $144,775 | $69.60 | United States | September 2026 |
| Marketing Senior Manager | $158,412 | $76.16 | United States | September 2026 |
| Channel Marketing Senior Manager | $151,699 | $72.93 | United States | September 2026 |
| Trade Marketing Senior Manager | $143,630 | $69.05 | United States | September 2026 |
| Digital Marketing Senior Manager | $165,784 | $79.70 | United States | September 2026 |
| Sales and Marketing Senior Manager | $166,985 | $80.28 | United States | September 2026 |
| E-commerce Marketing Senior Manager | $157,351 | $75.65 | United States | September 2026 |
| Shopper Marketing Senior Manager | $152,009 | $73.08 | United States | September 2026 |
| Marketing Data Analytics Senior Manager | $152,439 | $73.29 | United States | September 2026 |
| Marketing Senior Supervisor | $105,519 | $50.73 | United States | September 2026 |
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Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Marketing Manager SalaryAlternate Job Titles:Marketing Operations ManagerCategory : Marketing
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Manages the day-to-day operations of a retail store. Has responsibility of staffing, store compliance, inventory management, and promotion. Maintains and oversees accuracy of records associated with cash, receipts, inventories, and employee attendance. May require a bachelor's degree or its equivalent. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Retail Store Manager SalaryAlternate Job Titles:Retail Store Team Leader, Store Operations Manager
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Responsible for overall operations of the restaurant, which may include overseeing the staff, monitoring inventory, purchasing equipment and supplies, and ensuring quality customer service and compliance with all food and beverage regulations. Trains, hires, and schedules other employees. Requires a high school diploma or equivalent. Typically reports to a top management. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. View Restaurant Manager SalaryAlternate Job Titles:Restaurant Operations Manager, Restaurant Unit Manager