How much does a Market Research Manager make in Virginia? The average Market Research Manager salary in Virginia is $126,978 as of April 24, 2024, but the range typically falls between $114,316 and $140,611. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Market Research Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research Manager Salary $102,787 VA April 24, 2024
25th Percentile Market Research Manager Salary $114,316 VA April 24, 2024
50th Percentile Market Research Manager Salary $126,978 VA April 24, 2024
75th Percentile Market Research Manager Salary $140,611 VA April 24, 2024
90th Percentile Market Research Manager Salary $153,024 VA April 24, 2024
25% $114,316 10% $102,787 90% $153,024 75% $140,611 $126,978 50%(Median) Didn’t find job title? Click
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What skills does a Market Research Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.

3.

Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.

Insight 12.06%
Research Design 1.3%
Promotion 1.15%
Others 85.49%

Job Description for Market Research Manager

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Market Research Manager in Virginia
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  • Center 1 (19052), United States of America, McLean, Virginia. Sr. Director, Applied Research. Overview. At Capital One, we are creating trustworthy and rel...
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  • Center 1 (19052), United States of America, McLean, Virginia. Sr. Director, Applied Research. Overview. At Capital One, we are creating trustworthy and rel...
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Select a city to view specific salary and bonus information for Market Research Manager

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Location Avg. Salary Date Updated
Location Annandale, VA Avg. Salary $140,904 Date Updated April 24, 2024
Location Virginia State University, VA Avg. Salary $122,800 Date Updated April 24, 2024
Location Abingdon, VA Avg. Salary $110,520 Date Updated April 24, 2024
Location Accomac, VA Avg. Salary $119,635 Date Updated April 24, 2024
Location Achilles, VA Avg. Salary $119,635 Date Updated April 24, 2024
Location Afton, VA Avg. Salary $115,331 Date Updated April 24, 2024
Location Alberta, VA Avg. Salary $122,041 Date Updated April 24, 2024
Location Aldie, VA Avg. Salary $140,271 Date Updated April 24, 2024
Location Alexandria, VA Avg. Salary $140,904 Date Updated April 24, 2024
Location Altavista, VA Avg. Salary $115,711 Date Updated April 24, 2024

Career Path for Market Research Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Manager, the upper level is Market Research Director and then progresses to Top Market Research Executive.

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Market Research Manager Salary in Virginia
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