How much does a VP of Marketing make hourly in the United States? The average hourly wage for a VP of Marketing in the United States is $134 as of September 25, 2023, but the range typically falls between $119 and $153. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
Designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2023 Salary.com)
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