How much does an Assistant Vice President (AVP) of Secondary Marketing make in the United States?
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The average Assistant Vice President (AVP) of Secondary Marketing salary in the United States is $312,021 as of September 2026. The range for our most popular Assistant Vice President (AVP) of Secondary Marketing positions (listed below) typically falls between $281,059 and $342,983. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
| Job Title | Salary | Hourly Rate | Location | Date Updated |
|---|---|---|---|---|
| Assistant Vice President, Marketing | $245,277 | $117.92 | United States | September 2026 |
| Assistant Vice President of Marketing | $245,423 | $117.99 | United States | September 2026 |
| Assistant Vice President - Institutional Marketing | $98,205 | $47.21 | United States | September 2026 |
| Assistant Vice President Marketing Communications | $249,380 | $119.89 | United States | September 2026 |
| Assistant Vice President Product Marketing | $315,754 | $151.80 | United States | September 2026 |
| Vice President of Marketing | $246,033 | $118.29 | United States | September 2026 |
| Vice President Marketing | $303,743 | $146.03 | United States | September 2026 |
| Senior Vice President of Marketing | $307,503 | $147.84 | United States | September 2026 |
| Assistant Vice President | $61,877 | $29.75 | United States | September 2026 |
| Assistant To Vice President | $229,566 | $110.37 | United States | September 2026 |
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Leads and directs all aspects of retail banking operations. Determines the operational plans and projects that best support the retail organization's objectives and business plan. Establishes processes to monitor operational effectiveness and quality and collect data for analysis. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Retail Banking Operations SalaryAlternate Job Titles:Head of Retail Banking Operations, Retail Banking Operations Executive, Vice President of Retail Banking Operations
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Plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. View SVP of Marketing SalaryAlternate Job Titles:Senior Vice President of Marketing, SVP Marketing, SVP of Marketing Operations
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Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Requires a bachelor's degree. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes/implements overall direction and strategic initiatives for the given major function or line of business. Typically requires 10+ years of progressive leadership experience. Has extensive knowledge of the overall departmental function. View SVP of Sales and Marketing SalaryAlternate Job Titles:Head of Sales and Marketing, Sales and Marketing Executive