How much does a B2B Marketing Specialist make in the United States?
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The average B2B Marketing Specialist salary in the United States is $71,202 as of November 27, 2023. The range for our most popular B2B Marketing Specialist positions (listed below) typically falls between $62,256 and $80,148. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
B2B Marketing Specialist's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Marketing Manager B2B | $78,769 | $37.87 | United States | November 27, 2023 |
| B2B Channel Sales Representative IV | $133,500 | $64.18 | United States | November 27, 2023 |
| Marketing Specialist | $77,913 | $37.46 | United States | November 27, 2023 |
| B2B Sales | $49,752 | $23.92 | United States | November 27, 2023 |
| B2b Manager | $0 | $0.00 | United States | November 27, 2023 |
| B2B Salesperson | $0 | $0.00 | United States | November 27, 2023 |
| Sales and Marketing Specialist IV | $131,253 | $63.10 | United States | November 27, 2023 |
| Sales and Marketing Specialist I | $62,427 | $30.01 | United States | November 27, 2023 |
| Sales and Marketing Specialist II | $80,536 | $38.72 | United States | November 27, 2023 |
| Sales and Marketing Specialist III | $103,463 | $49.74 | United States | November 27, 2023 |
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The B2B Channel Sales Representative IV represents the company in all activities associated with reseller/channel support. Responsible for selling company products and services through resellers/channels in assigned territory. Being a B2B Channel Sales Representative IV typically reports to a manager or head of a unit/department. Requires a minimum of an associate's degree or its equivalent or in a related area. Working as a B2B Channel Sales Representative IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. View B2B Channel Sales Representative IV SalaryAlternate Job Titles:Business Channel Sales Representative, Specialist, Channel Sales Specialist IV, Specialist Channel Sales Representative
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Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. View Marketing Specialist SalaryAlternate Job Titles:Marketing Program Design and Implementation Specialist, Marketing Program Management Specialist
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Sales and Marketing Specialist IV helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Being a Sales and Marketing Specialist IV works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Additionally, Sales and Marketing Specialist IV requires a bachelor's degree. Typically reports to a supervisor or manager. The Sales and Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Sales and Marketing Specialist IV typically requires 7+ years of related experience. View Sales and Marketing Specialist IV SalaryAlternate Job Titles:Sales and Marketing Associate IV
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Sales and Marketing Specialist I helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Being a Sales and Marketing Specialist I works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Additionally, Sales and Marketing Specialist I requires a bachelor's degree. Typically reports to a supervisor or manager. The Sales and Marketing Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Sales and Marketing Specialist I typically requires 0-2 years of related experience. View Sales and Marketing Specialist I SalaryAlternate Job Titles:Sales and Marketing Associate ICategories : Marketing , Consulting Services , Customer Services , Entry Level , Retail/Wholesale , Sales
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Sales and Marketing Specialist II helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Being a Sales and Marketing Specialist II works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Additionally, Sales and Marketing Specialist II requires a bachelor's degree. Typically reports to a supervisor or manager. The Sales and Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Sales and Marketing Specialist II typically requires 2 -4 years of related experience. View Sales and Marketing Specialist II SalaryAlternate Job Titles:Sales and Marketing Associate II
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Sales and Marketing Specialist III helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Being a Sales and Marketing Specialist III works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Additionally, Sales and Marketing Specialist III requires a bachelor's degree. Typically reports to a supervisor or manager. The Sales and Marketing Specialist III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Sales and Marketing Specialist III typically requires 4 -7 years of related experience. View Sales and Marketing Specialist III SalaryAlternate Job Titles:Sales and Marketing Associate III