How much does a B2B Marketing Specialist make in the United States?
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The average B2B Marketing Specialist salary in the United States is $75,917 as of July 01, 2026. The range for our most popular B2B Marketing Specialist positions (listed below) typically falls between $66,782 and $85,053. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
B2B Marketing Specialist's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Marketing Manager B2B | $125,606 | $60.39 | United States | July 01, 2026 |
| B2B Channel Sales Representative IV | $142,100 | $68.32 | United States | July 01, 2026 |
| B2B Sales | $127,644 | $61.37 | United States | July 01, 2026 |
| B2b Manager | $56,831 | $27.32 | United States | July 01, 2026 |
| B2B Salesperson | $100,332 | $48.24 | United States | July 01, 2026 |
| Influencer Marketing Specialist IV | $122,682 | $58.98 | United States | July 01, 2026 |
| Influencer Marketing Specialist I | $67,809 | $32.60 | United States | July 01, 2026 |
| Influencer Marketing Specialist II | $81,973 | $39.41 | United States | July 01, 2026 |
| Influencer Marketing Specialist III | $97,316 | $46.79 | United States | July 01, 2026 |
| Marketing Specialist IV | $128,815 | $61.93 | United States | July 01, 2026 |
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The B2B Channel Sales Representative IV represents the company in all activities associated with reseller/channel support. Responsible for selling company products and services through resellers/channels in assigned territory. Being a B2B Channel Sales Representative IV typically reports to a manager or head of a unit/department. Requires a minimum of an associate's degree or its equivalent or in a related area. Working as a B2B Channel Sales Representative IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. View B2B Channel Sales Representative IV SalaryAlternate Job Titles:Business Channel Sales Representative, Specialist, Channel Sales Specialist IV, Specialist Channel Sales Representative
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Influencer Marketing Specialist IV identifies and recruits brand-aligned influencers and content creators to amplify reach and build authentic community trust across social platforms. Manages the full campaign lifecycle by overseeing everything from initial outreach and contract negotiations to creative brief delivery and content approvals. Being an Influencer Marketing Specialist IV cultivates long-term partnerships with digital talent to ensure consistent, high-quality brand storytelling that resonates with target demographics. Tracks and analyzes results to provide stakeholders with actionable insights and data-driven strategy optimizations. Additionally, Influencer Marketing Specialist IV requires a bachelor's degree. Typically reports to a manager. The Influencer Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be an Influencer Marketing Specialist IV typically requires 7+ years of related experience. View Influencer Marketing Specialist IV Salary
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Influencer Marketing Specialist I identifies and recruits brand-aligned influencers and content creators to amplify reach and build authentic community trust across social platforms. Manages the full campaign lifecycle by overseeing everything from initial outreach and contract negotiations to creative brief delivery and content approvals. Being an Influencer Marketing Specialist I cultivates long-term partnerships with digital talent to ensure consistent, high-quality brand storytelling that resonates with target demographics. Tracks and analyzes results to provide stakeholders with actionable insights and data-driven strategy optimizations. Additionally, Influencer Marketing Specialist I requires a bachelor's degree. Typically reports to a manager. The Influencer Marketing Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be an Influencer Marketing Specialist I typically requires 0-2 years of related experience. View Influencer Marketing Specialist I Salary
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Influencer Marketing Specialist II identifies and recruits brand-aligned influencers and content creators to amplify reach and build authentic community trust across social platforms. Manages the full campaign lifecycle by overseeing everything from initial outreach and contract negotiations to creative brief delivery and content approvals. Being an Influencer Marketing Specialist II cultivates long-term partnerships with digital talent to ensure consistent, high-quality brand storytelling that resonates with target demographics. Tracks and analyzes results to provide stakeholders with actionable insights and data-driven strategy optimizations. Additionally, Influencer Marketing Specialist II requires a bachelor's degree. Typically reports to a manager. The Influencer Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Influencer Marketing Specialist II typically requires 2-4 years of related experience. View Influencer Marketing Specialist II Salary
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Influencer Marketing Specialist III identifies and recruits brand-aligned influencers and content creators to amplify reach and build authentic community trust across social platforms. Manages the full campaign lifecycle by overseeing everything from initial outreach and contract negotiations to creative brief delivery and content approvals. Being an Influencer Marketing Specialist III cultivates long-term partnerships with digital talent to ensure consistent, high-quality brand storytelling that resonates with target demographics. Tracks and analyzes results to provide stakeholders with actionable insights and data-driven strategy optimizations. Additionally, Influencer Marketing Specialist III requires a bachelor's degree. Typically reports to a manager. The Influencer Marketing Specialist III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be an Influencer Marketing Specialist III typically requires 4-7 years of related experience. View Influencer Marketing Specialist III Salary
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Marketing Specialist IV develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist IV utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist IV monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Marketing Specialist IV typically requires 7+ years of related experience. View Marketing Specialist IV SalaryAlternate Job Titles:Marketing Generalist IV, Marketing Representative IV