How much does a B2B Marketing Specialist make in the United States?
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The average B2B Marketing Specialist salary in the United States is $75,405 as of March 01, 2026. The range for our most popular B2B Marketing Specialist positions (listed below) typically falls between $66,323 and $84,486. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
B2B Marketing Specialist's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Marketing Manager B2B | $125,611 | $60.39 | United States | March 01, 2026 |
| B2B Channel Sales Representative IV | $140,600 | $67.60 | United States | March 01, 2026 |
| B2B Sales | $126,364 | $60.75 | United States | March 01, 2026 |
| B2b Manager | $56,833 | $27.32 | United States | March 01, 2026 |
| B2B Salesperson | $100,306 | $48.22 | United States | March 01, 2026 |
| Marketing Specialist IV | $127,448 | $61.27 | United States | March 01, 2026 |
| Sales and Marketing Specialist IV | $141,064 | $67.82 | United States | March 01, 2026 |
| Marketing Specialist I | $66,752 | $32.09 | United States | March 01, 2026 |
| Marketing Specialist II | $78,879 | $37.92 | United States | March 01, 2026 |
| Marketing Specialist III | $100,238 | $48.19 | United States | March 01, 2026 |
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The B2B Channel Sales Representative IV represents the company in all activities associated with reseller/channel support. Responsible for selling company products and services through resellers/channels in assigned territory. Being a B2B Channel Sales Representative IV typically reports to a manager or head of a unit/department. Requires a minimum of an associate's degree or its equivalent or in a related area. Working as a B2B Channel Sales Representative IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. View B2B Channel Sales Representative IV SalaryAlternate Job Titles:Business Channel Sales Representative, Specialist, Channel Sales Specialist IV, Specialist Channel Sales Representative
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Marketing Specialist IV develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist IV utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist IV monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Marketing Specialist IV typically requires 7+ years of related experience. View Marketing Specialist IV SalaryAlternate Job Titles:Marketing Generalist IV, Marketing Representative IV
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Sales and Marketing Specialist IV helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Being a Sales and Marketing Specialist IV works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Additionally, Sales and Marketing Specialist IV requires a bachelor's degree. Typically reports to a supervisor or manager. The Sales and Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Sales and Marketing Specialist IV typically requires 7+ years of related experience. View Sales and Marketing Specialist IV SalaryAlternate Job Titles:Sales and Marketing Associate IV
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Marketing Specialist I develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist I utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist I monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Marketing Specialist I typically requires 0-2 years of related experience. View Marketing Specialist I SalaryAlternate Job Titles:Marketing Generalist I, Marketing Representative I
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Marketing Specialist II develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist II utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist II monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Specialist II typically requires 2-4 years of related experience. View Marketing Specialist II SalaryAlternate Job Titles:Marketing Generalist II, Marketing Representative II
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Marketing Specialist III develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist III utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist III monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Marketing Specialist III typically requires 4-7 years of related experience. View Marketing Specialist III SalaryAlternate Job Titles:Marketing Generalist III, Marketing Representative III