Digital and E-commerce Strategy Manager Salary in Salinas, California

The Digital and E-commerce Strategy Manager provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being a Digital and E-commerce Strategy Manager partners with stakeholders across the organization to optimize digital channels. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. In addition, Digital and E-commerce Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The Digital and E-commerce Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Digital and E-commerce Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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