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How much does a Market Research/Intelligence /Insights Director make in Salinas, CA? The average Market Research/Intelligence /Insights Director salary in Salinas, CA is $217,350 as of February 26, 2024, but the range typically falls between $195,320 and $240,420. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Market Research/Intelligence /Insights Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research/Intelligence /Insights Director Salary $175,263 Salinas,CA February 26, 2024
25th Percentile Market Research/Intelligence /Insights Director Salary $195,320 Salinas,CA February 26, 2024
50th Percentile Market Research/Intelligence /Insights Director Salary $217,350 Salinas,CA February 26, 2024
75th Percentile Market Research/Intelligence /Insights Director Salary $240,420 Salinas,CA February 26, 2024
90th Percentile Market Research/Intelligence /Insights Director Salary $261,424 Salinas,CA February 26, 2024
25% $195,320 10% $175,263 90% $261,424 75% $240,420 $217,350 50%(Median) Didn’t find job title? Click
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Job Description

The Market Research/Intelligence /Insights Director directs and oversees an organization's marketing policies, objectives, and initiatives. Responsible for the market research department. Being a Market Research/Intelligence /Insights Director analyzes existing goals and programs and recommends improvements. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. In addition, Market Research/Intelligence /Insights Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Market Research/Intelligence /Insights Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Market Research/Intelligence /Insights Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)

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Average Base Salary

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195320
240420
217350

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
221990
294330
255850
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research/Intelligence /Insights Director in Salinas, CA. The base salary for Market Research/Intelligence /Insights Director ranges from $195,320 to $240,420 with the average base salary of $217,350. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $221,990 to $294,330 with the average total cash compensation of $255,850.
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195320
240420

 

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About Salinas, California    According to the United States Census Bureau, the city has a total area of 23.2 square miles (60 km2), 99.84% of it land and 0.16% of it water. Prior ....More

Salinas, California  area prices were up 2.5% from a year ago    View the Cost of Living in Salinas, California

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