New Product/Brand Manager Salary in Salinas, CA
How much does a New Product/Brand Manager make in Salinas, CA? The average New Product/Brand Manager salary in Salinas, CA is $135,110 as of March 26, 2024, but the range typically falls between $121,790 and $150,090. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
| Percentile | Salary | Location | Last Updated |
| 10th Percentile New Product/Brand Manager Salary | $109,663 | Salinas,CA | March 26, 2024 |
| 25th Percentile New Product/Brand Manager Salary | $121,790 | Salinas,CA | March 26, 2024 |
| 50th Percentile New Product/Brand Manager Salary | $135,110 | Salinas,CA | March 26, 2024 |
| 75th Percentile New Product/Brand Manager Salary | $150,090 | Salinas,CA | March 26, 2024 |
| 90th Percentile New Product/Brand Manager Salary | $163,729 | Salinas,CA | March 26, 2024 |
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Job Description
The New Product/Brand Manager leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Being a New Product/Brand Manager provides effective promotional materials. Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. In addition, New Product/Brand Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The New Product/Brand Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a New Product/Brand Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
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Down a level:
Category Research and Metrics Senior Analyst
4 - 7 years experience
Bachelor's Degree -
This Job:
New Product/Brand Manager
Bachelor's Degree -
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Head of Merchandising Category Management
Bachelor's Degree
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Level of Education
- New Product/Brand Manager Salaries with No Diploma
- New Product/Brand Manager Salaries with a High School Diploma or Technical Certificate
- New Product/Brand Manager Salaries with an Associate's Degree
- New Product/Brand Manager Salaries with a Bachelor's Degree
- New Product/Brand Manager Salaries with a Master's Degree or MBA
- New Product/Brand Manager Salaries with a JD, MD, PhD or Equivalent
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About Salinas, California According to the United States Census Bureau, the city has a total area of 23.2 square miles (60 km2), 99.84% of it land and 0.16% of it water. Prior ....More
Salinas, California area prices were up 2.5% from a year ago View the Cost of Living in Salinas, California
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