How much does a Consultant- Market Research make in the United States?
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The average Consultant- Market Research salary in the United States is $103,625 as of March 01, 2026. The range for our most popular Consultant- Market Research positions (listed below) typically falls between $92,769 and $114,482. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Consultant- Market Research's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Market Research | $53,766 | $25.85 | United States | March 01, 2026 |
| VP of Market Research | $247,137 | $118.82 | United States | March 01, 2026 |
| Market Research Manager | $135,933 | $65.35 | United States | March 01, 2026 |
| Market Research Supervisor | $125,367 | $60.27 | United States | March 01, 2026 |
| Market Research Director | $204,083 | $98.12 | United States | March 01, 2026 |
| Market Research Analyst | $73,085 | $35.14 | United States | March 01, 2026 |
| Market Research Assistant | $62,045 | $29.83 | United States | March 01, 2026 |
| Market Research Associate | $127,824 | $61.45 | United States | March 01, 2026 |
| Market Research Specialist | $72,746 | $34.97 | United States | March 01, 2026 |
| Market Research Intern | $62,536 | $30.07 | United States | March 01, 2026 |
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VP of Market Research directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Being a VP of Market Research ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Additionally, VP of Market Research requires a bachelor's degree. Typically reports to top management. The VP of Market Research manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Market Research typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Market Research SalaryAlternate Job Titles:Vice President of Market Research, VP of Market Research & Analysis
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Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Market Research Manager SalaryAlternate Job Titles:Market and Competitive Intelligence Manager, Market Research/Intelligence /Insights ManagerCategory : Marketing
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Market Research Supervisor supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Being a Market Research Supervisor interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. May require a bachelor's degree. Additionally, Market Research Supervisor typically reports to a manager. The Market Research Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Market Research Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. View Market Research Supervisor SalaryAlternate Job Titles:Market and Competitive Intelligence Junior Manager, Market Research/Intelligence /Insights Junior ManagerCategory : Marketing
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Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Market Research Director SalaryAlternate Job Titles:Market and Competitive Intelligence Director, Market Research/Intelligence /Insights DirectorCategory : Marketing
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As a Market Research Intern, you will be responsible for assisting the market research team in collecting and analyzing data to help identify market trends, customer preferences, and competitive landscape. You will be involved in conducting surveys, interviews, and focus groups, as well as analyzing data using statistical software and other tools. Additionally, you will assist in preparing reports and presentations to communicate findings to the team and other stakeholders. This role will provide you with valuable hands-on experience in market research and an opportunity to contribute to the development of marketing strategies and business decisions. View Market Research Intern Salary