How much does a Consumer Product Vice President (VP) make in the United States?
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The average Consumer Product Vice President (VP) salary in the United States is $303,746 as of May 01, 2025. The range for our most popular Consumer Product Vice President (VP) positions (listed below) typically falls between $239,540 and $367,952. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Consumer Product Vice President (VP)'s Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Vice President of Consumer Insights | $247,400 | $118.94 | United States | May 01, 2025 |
| Vice President Product | $321,558 | $154.60 | United States | May 01, 2025 |
| Vice President of Product Design | $259,540 | $124.78 | United States | May 01, 2025 |
| Vice President of Product Development | $324,790 | $156.15 | United States | May 01, 2025 |
| Vice President, Product Control | $329,462 | $158.40 | United States | May 01, 2025 |
| Vice President of Product Management | $154,630 | $74.34 | United States | May 01, 2025 |
| Vice President Product Management | $297,296 | $142.93 | United States | May 01, 2025 |
| Assistant Vice President Product | $214,993 | $103.36 | United States | May 01, 2025 |
| Product Vice President Florida | $329,462 | $158.40 | United States | May 01, 2025 |
| Vice President of Product Design Engineering | $259,553 | $124.79 | United States | May 01, 2025 |
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The Vice President of Consumer Insights establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a Vice President of Consumer Insights analyzes marketing program results to interpret the effectiveness of tactics. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. In addition, Vice President of Consumer Insights builds and develops team technical skills and capability to translate research findings into actionable strategic insights. May require a master's degree or equivalent. Typically reports to top management. The Vice President of Consumer Insights manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a Vice President of Consumer Insights typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View Vice President of Consumer Insights SalaryAlternate Job Titles:VP of Customer Insights, VP of Consumer Insights, VP of Consumer Insights and Analysis, VP of Customer Insights and AnalysisCategories : Marketing , Advertising , Consulting Services , Executive and Management , Internet and New Media , Retail/Wholesale , Sales
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The Vice President of Product Design oversees development of new products and improvements to existing products or product lines. Plans and directs all aspects of an organization's product design policies, objectives, and initiatives. Being a Vice President of Product Design requires a bachelor's degree. Stays abreast of trends in the field and ensures that all products meet the strategic goals of the organization. In addition, Vice President of Product Design demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Vice President of Product Design manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Vice President of Product Design typically requires 8+ years of managerial experience. View Vice President of Product Design SalaryAlternate Job Titles:VP of Product Design, Vice President of Product Design Engineering, Vice President of Product Development Design, VP of Product Development & Design
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The Vice President of Product Development oversees research for new products, product enhancements, and product redesign. Plans and directs all aspects of an organization's product development policies, objectives, and initiatives. Being a Vice President of Product Development makes recommendations on the potential and practicality of products in development. Ensures that product development activities align with the goals of the organization. In addition, Vice President of Product Development requires a bachelor's degree. Demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Vice President of Product Development manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. View Vice President of Product Development SalaryAlternate Job Titles:Chief Product Development Officer, Head of Product Development
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The Vice President of Product Management is responsible for leading and overseeing the product management team in developing and executing the product strategy. This includes identifying market opportunities, defining product vision and roadmap, and collaborating with cross-functional teams to ensure successful product launches. The Vice President of Product Management also plays a key role in driving product innovation, conducting market research, and staying abreast of industry trends to ensure the company's products remain competitive and meet customer needs. Additionally, they are responsible for managing the product lifecycle, setting product pricing and positioning, and driving revenue growth through effective product management strategies. This role requires strong leadership, strategic thinking, and a deep understanding of the market and customer needs. View Vice President of Product Management Salary
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The Vice President of Product Design Engineering oversees the design, development, and enhancement of new and existing products/product lines. Plans and directs all aspects of an organization's product design and development policies, objectives, and initiatives. Stays abreast of trends in the field and ensures that all products meet the strategic goals of the organization. In addition, Vice President of Product Design Engineering typically reports to top management. View Vice President of Product Design Engineering SalaryAlternate Job Titles:VP of Product Design, Vice President of Product Design, Vice President of Product Development Design, VP of Product Development & Design