Marketing PPC/SEM Specialist Salary in District of Columbia

The Marketing PPC/SEM Specialist analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a Marketing PPC/SEM Specialist uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, Marketing PPC/SEM Specialist typically requires a bachelor's degree. Typically reports to a manager. Being a Marketing PPC/SEM Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing PPC/SEM Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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