How much does a Direct Marketing Vice President (VP) make in the United States?
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The average Direct Marketing Vice President (VP) salary in the United States is $331,492 as of October 01, 2024. The range for our most popular Direct Marketing Vice President (VP) positions (listed below) typically falls between $272,071 and $390,913. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Direct Marketing Vice President (VP)'s Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Vice President of Marketing | $235,853 | $113.39 | United States | October 01, 2024 |
| Vice President Marketing | $286,804 | $137.89 | United States | October 01, 2024 |
| Senior Vice President of Marketing | $301,053 | $144.74 | United States | October 01, 2024 |
| Vice President of Sales and Marketing | $320,903 | $154.28 | United States | October 01, 2024 |
| Vice President of Marketing and Communications | $249,400 | $119.90 | United States | October 01, 2024 |
| Assistant Vice President, Marketing | $238,083 | $114.46 | United States | October 01, 2024 |
| Vice President Sales And Marketing | $315,552 | $151.71 | United States | October 01, 2024 |
| Vice President Of Digital Marketing | $359,168 | $172.68 | United States | October 01, 2024 |
| Senior Vice President Marketing | $286,804 | $137.89 | United States | October 01, 2024 |
| Assistant Vice President of Marketing | $238,872 | $114.84 | United States | October 01, 2024 |
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The Vice President of Marketing translates the overall marketing vision into integrated business plans, tactics, and deliverables. Plans and oversees an organization's marketing objectives, strategies, programs, and policies. Being a Vice President of Marketing provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Vice President of Marketing plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to top management. The Vice President of Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typical View Vice President of Marketing SalaryAlternate Job Titles:VP of Marketing, VP of Marketing Operations
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The Senior Vice President of Marketing translates the overall marketing vision into integrated business plans, tactics, and deliverables. Plans and oversees an organization's marketing objectives, strategies, programs, and policies. Being a Senior Vice President of Marketing provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Senior Vice President of Marketing plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to Chief Marketing Officer. The Senior Vice President of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and View Senior Vice President of Marketing SalaryAlternate Job Titles:SVP of Marketing, SVP Marketing, SVP of Marketing Operations
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The Vice President of Sales and Marketing directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Being a Vice President of Sales and Marketing identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Establishes short and long term sales goals and quotas in line with corporate objectives. In addition, Vice President of Sales and Marketing requires a bachelor's degree. Typically reports to top management. The Vice President of Sales and Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. View Vice President of Sales and Marketing SalaryAlternate Job Titles:Top Sales and Marketing Executive, Chief Sales and Marketing Executive, Chief Sales and Marketing Officer, Head of Sales and Marketing, VP of Sales and Marketing
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The Vice President of Marketing and Communications designs and develops consistent themes, messaging and branding throughout all communication touch points. Leads the overall marketing communications strategic planning and program development encompassing advertising, branding, product promotion, and regulatory matters. Being a Vice President of Marketing and Communications oversees efficient processes for the regulatory review and approval of communication materials. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. In addition, Vice President of Marketing and Communications explores and adopts new channels, methods, and platforms to optimize marketing communications. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Vice President of Marketing and Communications manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. View Vice President of Marketing and Communications SalaryAlternate Job Titles:Top Marketing Communications Executive